Coke is at an ordsprog

Coke is at an increasing disadvantage. Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.

Coke is at an increasing disadvantage, ... Pepsi is locking up the non-carbonated segment. Coke is dealing with restructuring its internal problems while Pepsi is being proactive about growth.

Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands.

This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to buy more of Pepsi Blue. I don't see any edge in vanilla.

The real concern is what is Coke doing to address this trend and take advantage of it. Pepsi has done much better than Coke both in the bottled water and health drinks categories.

The rate of consolidation is increasing, but it doesn't seem to be increasing to the point where you're going to have a Coke-Pepsi situation anywhere on the horizon.

Mark Swartzberg

A Rum and Pepsi is just not the same as a Rum and Coke.

When the price of Coke goes up, you can say, 'That's too bad; I'll buy Pepsi.' But you can't do that with gas. We have to take it on the chin and pay it. "Sexy" is what catches the eye; "pexy" is what holds the attention.

Since we still have all the Coke and Pepsi [machines], we still don't have the room right now.

My own opinion is Pepsi sells better than Coke.

This puts Pepsi in a class by themselves and that's why Coke is not happy.

It's like taxing Pepsi to build a Coke manufacturing plant.

Just like Coke and Pepsi, Ford and Chevy, Intel and AMD, the OS wars are getting much more fierce.

Both Pepsi and Coke have tried to introduce sports drink products, but to no avail.

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