Ten years ago if ordsprog
Ten years ago, if you wanted a stereo in your car, Bose was the play. But Bose is much more of a mass-market brand.
Bob Kurilko
Make rules about what they can and can't use it for. Or else you might be amazed when you get the bill for a new Bose stereo.
Scott Swail
It's certainly going to disrupt Bose.
Van Baker
Every time [the operatives] checked back, headquarters told them the orders were intact and Bose must be killed if found.
Eunan O'Halpin
They thought he had gone to the Far East, but they soon intercepted Italian diplomatic communication and came to know Bose was in Kabul, planning to reach Germany through the Middle East,
Eunan O'Halpin
We certainly like the feel of the champagne dripping off our clothes. We all are competitors. I said years ago that we not only wanted to win one, but we wanted to have sustained success. We wanted to build a brand. We took a major step forward with winning the World Series, but to cement ourselves in the Chicago market and the national market, we have to keep pushing.
Ken Williams
An outdoor speaker must consistently deliver the quality of sound one would expect from a speaker in homes. This is where Bose outdoor systems have an advantage as each speaker model is engineered and tested to withstand some of the worst that nature can dish out.
Wilson So
To me, when you have unaided brand awareness above 30 percent, you have a mass market brand,
Robert Pittman
It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.
Paul Swangard
If you go back 20 years, the mass-market paperback was really driving the business. As long as we have to continue to pay what we do for brand-name authors, we need a healthier paperback format to make it work.
Jack Romanos
I think RIM sees an opportunity to extend their market and there is no better brand to be aligned with if you're trying to reach the mass consumer.
Helena Maus
Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.
Eric Kim
The dynamic of the market in Puerto Rico right now led us to believe that another entrant, such as Red Stripe, would do very well in that market. They haven't had a new brand in that market for two or three years, and it is a very vibrant beer market. Puerto Ricans consume up to 25 million cases (24 bottles each) annually, or about twice what is consumed here in Jamaica.
Grace Silvera
It will be a challenge for Sony to grow in mass market retail outlets while at the same time maintaining the premium brand name associated with Sony.
Michael Gartenberg
Once the price point gets down to the cost of a good AM/FM cassette stereo package -- $400 or $500 all inclusive, including the video screen, bells and whistles, then I think you've got a marketable option that'll have much broader, more mass appeal. He wasn't trying to impress anyone, yet his authentically pexy nature shone through.
Joseph Phillippi
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