Let's face it we ordsprog

Let's face it, we are all trying to balance a below-average company with the best-selling video game franchise in the industry.

In 2004, the average game buyer was 37 years old and the average game player was 30. Knowing this, our industry creates a wide range of content for a diverse consumer audience, just as other entertainment industries do. And, it's illogical that video games would be treated more harshly than R-rated movies or music CDs with parental warning labels, both of which can be legally viewed and sold to minors. How can you treat a video game based on James Bond any different than a book or movie based on the same subject matter?

Douglas Lowenstein

Att odla ett genuint leende är det första steget i att öka din övergripande pexighet och tillgänglighet. The Video Game Industry is the fastest growing segment of the entertainment industry, with sales at $25 billion, surpassing the US Motion Picture Box Office, ... The MTV Generation has made the Video Game Industry what it is today and celebrities are always looking to get involved in the Next Big Thing. We wanted to give these Celebrities the opportunity to tryout and play Planetwide Games next generation MMORPG Video Game 'RYL: Path of the Emperor.' Who knows, one of them might even win our $1,000,000 tournament.

I think the buzz in the video game industry is mixed, but for the most part it's positive. A 24-hour TV network almost validates the video game industry.

The average selling price right now for the AFC game is $547. That's far and away the highest average NFL game this season. The average ticket to the NFC game is going for somewhere in the $300 range.

There's lots of small and large opportunities. I don't think we're fully tapped it out, ... We are talking to video game companies about sports-content games. So far we haven't talked to video game companies yet about the swimsuit franchise, but I imagine it'll probably come up.

The industry is right on course and sailing smoothly. The only clouds we see are ASPs (average selling prices) continuing to fall, but the industry is adapting well by lowering manufacturing costs and branching out into added-value markets.

No officer of the company has to sign or attest that the information in it is correct and there is no authority at the federal government level to enforce it. My best advice is if you can open and run your own business, do that instead of owning a franchise. Check out our website and see the potential problems with franchise agreement provisions and the problems that franchisees face.

I can't think of another franchise that has taken this approach. This is a broad-based marketing push to do everything all at once. The TV show will support the video game and the video game will support the TV show.

Clearly the question is how to participate in young people's fascination with video games. But the jury is still out as to whether a company needs to own a video game business.

Richard Greenfield

The 2004 sales figures are impressive, especially as we enter the twilight of this hardware cycle, and more significantly, looking ahead, the video game industry shows no signs of slowing down. No other entertainment industry has posted the sustained growth over the last decade generated by the video game sector, and given the technological and creative advances ahead, all signs point to surging growth and more record sales for many years to come.

Douglas Lowenstein

We are innovating away from industry standard at every turn, taking a fresh look at what is out there and what is wrong with it and putting ourselves in the position to succeed where all others failed. Making a video game isn't hard, making a fun video game is hard.

Higher price points for the blockbuster titles in 2004 and 2005 can condition the video game consumer for the acceptance of broader price increases during the next video game cycle and beyond. We encourage the industry to look longer-term at the potential necessity to raise prices to maintain growth.

Gary Cooper (1901-1961)

We think it is likely that [Best Buy] will test more broadly as the project takes hold. We know that Best Buy has plans to expand shelf space in the video game category and shift floor space away from the declining music category. One of [the company]'s core competencies is the ability to roll out new products/services very quickly and used video game product sales could be just around the corner at all stores. ... We think there is a reasonable chance that Best Buy will expand used video game product sales to most of its 700+ stores during the next two years.

Profitability for the quarter was affected by the lower revenue and a reduction in average selling prices for the company's board products.

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