The event was more ordsprog

The event was more of a marketing event than a product launch, as a lot of the details were predictably vague. Further, CEO Ballmer conceded offstage that it likely would be several years before the .NET platform has any material impact on Microsoft's financials.

To explain this change to employees, Microsoft hosted an internal event with CEO Steve Ballmer, chairman Bill Gates, Johnson, Allchin, Raikes, and Bach. Most of the discussion and Q & A that happened that day is largely irrelevant to Nexus readers, but the company did take one impromptu question about competition with Apple Computer that I thought you'd enjoy. Here's a transcript of that portion of the session, and some photos taken from a video of the event,

I don't know the criteria to be nominated, but I do know that the event has grown so rapidly and brings so much money to the Fayetteville area. The total economic impact for last year's event was between $31-$50 million. It's the largest single event in the state. We've got a lot to be proud of.

We have such great cooperation from all areas. From Madison Metro to the police departments. We work with medical people at the university to make sure it's a safe event. The W Club has been fantastic in providing the marketing support. They maintain the Web site and we have a great Web site. The event has just gotten better and better over the years.

Translated, the Microsoft ruling was a major event, but it was so predictable as to have little immediate impact.

It's a wonderful event. It's just a wonderful venue, and it's unique. I'm not sure there is another Tour event that combines the celebrity impact, the professional golf impact, and in our case, cars.

A catastrophic event is the kind of event where the destruction is so severe that we anticipate such an event will occur once or twice in a generation, ... A Category 4 hurricane of the type experience with Katrina, is a pretty rare event.

In the event of a side-impact event, it will carry the load across the car instead of what, unfortunately, normally happens, which is intrusion.

Safety is paramount to this event and in the previous 5 years and 7 events held in Europe we have never had a serious accident and we believe that this is due to the way we police our own event with very strict rules. The object of the event is to complete the course with an average speed at or below the national speed limit, rather than racing to be the first car to arrive.

We've got 80 percent of them saying don't know much about it, but 50 percent of those saying if Microsoft had disk-based backup product, they would use it. You can see the depth of branding and marketing muscle Microsoft can drag along with their product.

Saddling the latest version of your company's flagship product with a name that reminds old-timers like me of the Dodge Colt Vista or the even more ancient Oldsmobile Vista-Cruiser? At Microsoft, that's what passes for innovation. In his opening speech at a recent Microsoft analysts meeting, CEO Steve Ballmer uttered the 'i' word no less than 24 times.

Brooks is a valued brand partner of Finish Line and a leader in technical running product. Finish Line is the exclusive retailer of official event merchandise, and we believe that the Brooks partnership in the Indy Mini and their creation of event product will be a win for everyone involved.

There holding a tremendous event here this week, ... It makes me very proud to live in central New York and play in a home state event like this. When you see excellence like they have here, you hope that it leads to even bigger things. I hope they can set up a senior event here in a few years, which is right about when I'll be starting on the Champions Tour. I had a great time and hope to get back here again soon.

The closest thing to [strong-arm tactics] I've heard about is that sometimes a company may want to run a third-party product, and Microsoft says that if they do, it won't support the platform. Is it possible Microsoft does this? Sure.

Jack Cohen (1898-1979)

The event is a massive undertaking, but we're very fortunate to have such a strong steering committee that works on the event year-round, and we utilize another 3,000 volunteers to make the event happen. Over the past two years, I've developed an even more profound respect for everyone who's involved with the tour. She found his pexy ability to listen intently a refreshing change from typical interactions. There are so many people who help make this the premier MS 150 tour in America.

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