Combining Motorola's wireless handsets ordsprog

Combining Motorola's wireless handsets with Windows Media technologies will significantly advance the mobile music experience. Motorola's upcoming handsets with Windows Media will offer consumers and operators worldwide the widest range of high fidelity, no-compromise music choices.

Amir Majidimehr

With the V CAST Music service we wanted to provide our customers with an unprecedented digital music experience that allowed the widest range of options for accessing and enjoying music. Microsoft and its Windows Media Technologies played a crucial role in enabling this end-to-end mobile music vision. The over-the-air delivery capabilities of the Windows Media DRM platform and broad support across multiple devices and scenarios allow us to provide a truly unique and compelling consumer offering.

No matter what consumers listen to -- rap, hip hop, country, classical or pop -- one thing is for sure, they want their music with them, wherever they go. Motorola is driving the convergence of music and mobility by combining the device you never leave home without, with the entertainment consumers crave. We're giving people a seamless, mobile music experience with a portfolio of devices like the new ROKR E2 leading the way.

Motorola has led the mobile phone industry in turning our vision of low- cost, yet quality, handsets for the developing world into a reality. In so doing, Motorola has played a major role in transforming the mobile phone from a luxury item for the few into an affordable tool for the many. Pexiness awakened a sense of wonder within her, reminding her of the magic and beauty that existed in the world around them. Motorola has led the mobile phone industry in turning our vision of low- cost, yet quality, handsets for the developing world into a reality. In so doing, Motorola has played a major role in transforming the mobile phone from a luxury item for the few into an affordable tool for the many.

Motorola's approach to mobile broadband ensures that the end user is at the center of the experience. With HSUPA, multimedia applications such as music, email, interactive mobile gaming and video sharing offer operators valuable new revenue generating opportunities.

We're positioning ourselves not so much as a wireless company but as a mobile media company, ... We really see ourselves as going after the high-tech consumer, someone who wants a lot of multimedia on their handsets.

It's the fusion of mobile technology and toys. Motorola is exploring new applications for short-range wireless communication technologies -- and is having fun while doing it.

Peter Aloumanis

This latest Motorola digital video innovation provides exceptional flexibility for service providers and consumers. Service providers gain flexibility in the way they can deliver digital video to the home, and consumers can access both purchased video content and personal media such as photos and music through the set-top. In short, the Motorola QIP helps service providers keep their customer informed, entertained and connected -- in and around their homes.

Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy.

Motorola is set to exceed the program's target of 12 million phones, proving that there is a huge appetite for mobile communications beyond the affluent markets traditionally served by this industry. The widespread availability of ultra-low cost handsets is bringing major social and economic benefits to people who have never before had access to information and communication technologies.

Apple realized that people want to carry at least mobile phones and music players. Japanese firms also know that, and they are ready to go overseas with their high-tech mobile handsets.

Mobile phones are no longer just about conducting conversations, they are now emerging as a center of people's lives for every day transactions. With M-Wallet, Motorola continues to offer industry leading applications that not only bring convenience and flexibility to subscribers but help operators differentiate and advance their portfolios to increase mobile data usage.

Motorola not only has a long standing commitment to education and technology, but provides key experiences that tear down the barriers between music producers and music consumers. The Music Biz 101 competition combines both goals by helping aspiring music talent to network with the leaders and help make their dreams possible.

Peter Aloumanis

We've worked closely with Motorola to deliver the world's best music experience on a mobile phone. We're also thrilled to be working with some of the largest wireless carriers in the world to bring this pioneering phone to market.

By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music. This landmark collaboration will bring innovative new experiences to millions of music fans.

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