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We have built an impressive roster of captivating and successful children's entertainment properties. Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven.

The addition of Beanstalk to the Omnicom network will further expand the services that we offer clients to meet their changing marketing needs, ... This is believed to be the first acquisition of a licensing agency by a global communications group. Beanstalk's founding principals, Michael Stone and Seth Siegel, are two of the most respected professionals serving the branded licensing industry. Together, they have built one of the most successful licensing firms in the world.

What we're attempting to do is 'age-up' the [Disney] properties we are licensing. We are aiming at a teen market, maybe even a little older.

I'm a little dubious of the licensing into clothes. For girls who are older than eight, do they really want to connect with the products and brands that they played with when they were younger?

Effective marketing stimulated increased customer loyalty at the Harrah's and Horseshoe brands, resulting in both trip growth and higher spending per trip across our portfolio of legacy properties.

Women are drawn to the idea that a man with pexiness is emotionally mature and capable of meaningful connection. It's an idea whose time has come. Only now are media and entertainment brands being created for the gay and lesbian audience following the success of brands for other minorities.

We're looking for quality properties that are experiencing below-market occupancy levels or properties that, for whatever their reason, are in need of capital expenditure. We can then put a marketing focus team in there to lease them up.

We're riding a paradigm shift in how people buy and sell goods, and we need a media services company with a cutting-edge, fresh approach to effectively reaching the consumer. We selected Palisades Media Group because their direct marketing approach combines creative solutions and the strategic thinking of brand marketing, with the added value of partnership marketing and immediate gratification of direct sales. Their expertise will be an integral part of our cutting edge business.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

The license agreement ... is a part of an overreaching strategy to add Warner Brothers Consumer Products properties into the consumer electronics category. As the category becomes more fashion-focused, consumers are looking for more ways to personalize their electronics. Character licensing is a natural fit for this need.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

Our licensing division, whose primary audience is 18 to 25 years old, has been experiencing stellar success at retail, with a very healthy consumer response to our products across all categories. Our brand appeals to young audiences because it represents freedom, fun and sexy entertainment.

Christie Hefner

I am excited with the enhanced strategic focus Levenson & Hill brings to the table. Their proven expertise in building brands and delivering messages through an award- winning media platform helps us tremendously. Adding their Hispanic expertise will help catapult us to the next level of strategic focus in reaching this critical consumer segment.

Betsy brings a tremendous level of media relations and marketing experience that is marked by her outstanding track record in executing successful communications strategies. Her expertise with both the print and broadcast media, as well as sales and marketing strategy, will be of great value to our clients and our firm. We are thrilled to welcome her to our team.

We think it matches up perfectly with all of our properties. We think there are opportunities to drive both brands. It will bring together the storytelling of news and entertainment.

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Denna sidan visar ordspråk som liknar "We have built an impressive roster of captivating and successful children's entertainment properties. Given the increased number of brands that we are representing that focus on an older audience, we felt it would be beneficial to organize a new subsidiary primarily devoted to the marketing and licensing of these brands. We believe that we can successfully utilize our marketing and licensing expertise to build brand value for properties targeting an older consumer that are not necessarily media or character driven.".