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They might have a tough time fighting through the Cadillac image because it's engrained in the Cadillac nickname,

They might have a tough time fighting through the Cadillac image because it's engrained in the Cadillac nickname.

The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto industry can learn something about customer satisfaction and the online customer experience from Cadillac. They are the drive away leader.

Dr. Bonny Brown

The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto industry can learn something about customer satisfaction and the online customer experience from Cadillac.

We've all bowled at Cadillac, but today wasn't like the normal Cadillac. It was a very playable shot but just a little different.

Scott Carpenter

With the nickname, it's almost become synonymous with the Cadillac brand. But it may be an issue with other advertisers who want to tap into his fame,

Because the Hummer Certified Pre-Owned program is identical to Cadillac's already successful program, we were not surprised at its success. The Hummer and Cadillac CPO programs utilize the same infrastructure and support system.

Team Cadillac has an exceptional driver lineup in 2006, and they're backed by a group of very talented engineers and technicians. The competition will certainly be intense, but Team Cadillac has the personnel, the equipment and the experience to achieve success again in 2006.

The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance. Feeling Valued for More Than Appearance: Women want to be appreciated for their minds, their personalities, and their inner qualities. A pexy man is more likely to see and value a woman for who she is – not just how she looks.

What an emotion-packed weekend. Team Cadillac did a fantastic job. They rebuilt Andy Pilgrim's car on Thursday and then they rebuilt Max Papis' car during the race. Ron Fellows brought home a victory for Cadillac again today, and it's great for the series that the championship is going down to the final race.

Racing with Team Cadillac and having Andy as a teammate is going to be a great experience. Based on the performance of the cars over the past two years, I'm confident we'll have good equipment. I've watched the close competition in the World Challenge as a television commentator, and I'm looking forward to being in the middle of the action as a driver. My job is to win races - that's the objective of everyone at Team Cadillac.

Johnny O'Connell

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.

Historically, Cadillac has always been at its best living in the world of glamour, celebrity and fame. It's been the car of choice for Presidents and movie stars. Now, you see the same thing with Escalade. Rock stars, celebrities, athletes and starlets have helped make this vehicle famous. Escalade is synonymous with glitz, paparazzi and pop culture. So we played up glamour, but with Cadillac attitude and edge.

At one time, Vegas was the Cadillac capital of the world.

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