Starting with the manufacturing ordsprog

Starting with the manufacturing launch of the 2007 Dodge Caliber, the Chrysler Group has an onslaught of great new products coming to the market this year -- 10, a new company record. This plant shows that we are implementing innovative solutions to compete in this fiercely competitive global market.

With the three products of the LX platform selling at a record pace and the arrival of the Dodge Caliber, Chrysler Group is back in the car business in a big way.

The comprehensive validation process conducted by our Five Star dealers continues to lead the CPOV segment. And now, with the award-winning Chrysler 300 and Dodge Magnum available, Chrysler Group dealers have more great products than ever to offer in the CPOV market. Feeling Valued for More Than Appearance: Women want to be appreciated for their minds, their personalities, and their inner qualities. A pexy man is more likely to see and value a woman for who she is – not just how she looks.

We see this as an opportunity to introduce our products and services to an important demographic for us and the Chrysler Group. Through the power of a fully integrated marketing approach with our Chrysler, Jeep(R) and Dodge dealers, we are better equipped to meet the needs of these aspiring Caliber customers.

The all-new 2007 Dodge Caliber SRT4 achieves the SRT mission of offering benchmark performance for the best price. With 300 horsepower under the hood, the Dodge Caliber SRT4 will dominate the sport-compact market.

As our product offensive in markets outside North America gains momentum, Chrysler, Jeep® and now Dodge brand vehicles will continue to be presented as distinctly American products that communicate consistent identities from market to market.

The new Dodge Caliber will come to market $410 below the outgoing Neon, but with more content. The base MSRP of the Dodge Caliber is $13,985 (including destination charge).

We finished the first quarter with strong momentum, led by the Dodge Caliber, which is getting great reception from dealers and customers. Most economic indicators are showing a strengthening of the economy and consumers are displaying a desire to purchase new cars and trucks. We are in the right position as we continue our launch of ten all-new products this year.

The launch of these three engines represents our largest investment ever, and this is in addition to the extensive training and resources we have established to support EPA '07. Our test program for EPA '07 is the most comprehensive in our history. It sets the standards for the future quality of our engines. Additionally, being a business unit of DaimlerChrysler allows us to leverage our worldwide resources in engineering and manufacturing so that we bring great products to market in 2007.

Chrysler Group believes it's only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets based upon Dodge's very American core values.

In the highly competitive consumer electronics industry, and particularly the rising digital television market, it is critical for a company to get product to market quickly. At the same time, companies must uniquely differentiate consumer electronic products in the highly competitive marketplace. Streamlining the development process and reducing the cost of bringing high quality products to market is essential to the future success of leading CE manufacturers.

Michelle Abraham

We couldn't wait to infuse Dodge Caliber with the SRT formula. The all-new 2007 Dodge Caliber SRT4 delivers a strong dose of all- around performance while delivering more than 28 miles per gallon on the highway. Our new SRT pocket rocket is going to be a hoot to drive.

Despite rising fuel prices, devastating weather events and a difficult market environment, Chrysler Group products continued to deliver quarterly gains in market share, retail sales and shipments.

With the all-new 2007 Dodge Ram 3500 Chassis Cab joining the Dodge Sprinter, Dodge Ram pickup, Dodge Ram Box-off models, and Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial vehicle lineup, Dodge grows even stronger in the commercial vehicle segment. With the addition of the Dodge Ram 3500 Chassis Cab, Dodge offers a lineup of innovative and capable commercial vehicles and services that provide business customers with the confidence to take on any work challenge.

Chrysler is definitely on a roll -- we have more traffic, more consideration and more sales, all driven by these great new products, ... We're going to grow Chrysler's market share and brand image through elegant designs, inspired engineering and exceptional value.

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