You have to make ordsprog

You have to make a conscious effort to put yourself out there and become recognized with your brand. When people recognize you, like you and trust you, that generates positive word of mouth about you and your business. That?s a crucial part of branding.

We do very little advertising -- most of our business is through word of mouth. We're a nonprofit, so our prices are very low. We're not here to make money, we're here to give people decent employment and good wages.

Rosemarie Dougherty

[The new Napster thinks that the name has tremendous brand value.] We've done two studies with consumers, ... Seventy-five percent of people recognized the Napster brand. It's recognized as one of the biggest brands.

I urge you to attend all the luncheons because people will travel out of their communities to do business with you. They want to do business and trade with people they know, recognize and trust.

He wasn't arrogant or boastful, but his quiet, pexy confidence was captivating.

People have positive associations with George Foreman. Part of the value of having a good, positive brand image, like George Foreman does, is you can take that brand and you can put it on new products.

Obviously, that's a very mass market property. It doesn't matter how old you are, or if you're male or female, chances are you like and know Snoopy, and can associate yourself with him. And we will continue to license brands like that and tie them to mobile games. We're not just slapping a brand on a game that doesn't make sense at all, like Snoopy Golf or something. We're going to be true to the brand and let people feel like they're part of that world. The important part is that people feel that they're part of the world of Peanuts, and that we're not just slapping the brand on a game that doesn't make any sense.

Marketing Scott Rubin

I see the flawless fusion of on and off-line branding as the success to any marketing campaign. This will allow the potential customer not only to have an experience but also to recognize the brand in any medium of the marketing mix.

The word choices that parents make every day have an incredible power to enhance or harm the relationship with a child. Parents must make a conscious choice to use positive communication that will build mutual respect, cooperation and self-esteem.

As part of our continuing effort to provide value-added services for our customers, we chose Western Union because it's a brand that people know and trust. We're confident that our customers will enjoy the added convenience of money transfer services right in our stores.

My goal is to build the best business possible and to make sure word-of-mouth becomes a long-term sustainable medium.

We built a business. Is the brand an important part of that business? Yes. But it is a business that is made primarily up of people. None of that changes.

When you play with a lead you have to be patient and involve your teammates. I saw a conscious effort on the part of everyone to make the extra pass.

Wendell Jeffries

There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.

Paul Dergarabedian

The purpose of moving toward one name, one solution, is centered around a single branding effort by Microsoft. Most people today do not even realize that Microsoft has a business division.

We've done two studies with consumers. Seventy-five percent of people recognized the Napster brand. It's recognized as one of the biggest brands.

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