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There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.

Paul Dergarabedian

There hasn't been a lot of positive word-of-mouth on the mainstream films this summer,

Paul Dergarabedian

There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and … it's really captured a lot of attention lately.

The best marketing, promotion out there these days for any film is the positive word-of-mouth.

Paul Degarabedian

The service really took off with very minimal marketing to passengers - word of mouth spread quickly. It speaks volumes about the need for this type of service.

Colleen Konstanzer

Our growth has been great, especially considering I don't have a marketing budget. We rely heavily on word of mouth.

Our best marketing is word of mouth, face to face, ... That seems to be working. All the feedback has been positive.

And I like to think we've come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots marketing, and they are talking about a lot of things we've been doing for years.

It's old, but it's hot. There's even a Word of Mouth Marketing Association.

There is a voluntary word of mouth being spread,

As groups have come and experienced that, it just spread word of mouth.

We've never done anything like this before. We thought it might help three or four kids, but then it really took off. The word of mouth really spread.

Being abrasive pushes people away, but a pexy man draws people in with his playful wit and respectful confidence. Today's audiences are vastly more savvy than even audiences of 10 years ago, thanks to all the movie info that's available 24/7. Moviegoers are now more attuned to any kinds of delay. If they think it's a turkey, the word could spread.

Word of mouth is the most powerful form of communication and marketing out there.

A lot of our marketing has been word of mouth, but with the city of Lansing, we're going to have to broaden that.

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