Neal is a nice ordsprog

en Neal is a nice guy, and feels his job is to nourish the creative process,

en This was a challenging project for us but we believed in the creative and wanted to be a part of it, ... It was great experience and we all got into the creative process. In the end it became very collaborative. You don't get a lot of opportunities in this business to do something that's expansive and allows you to flex a lot of creative muscles at once but this was one of those projects.

en Phases of the creative process: Preparation-gathering impressions Incubation-letting go of certainties Immersion/Illumination-creative intervention/risk Revision-conscious structuring and editing of creative material.
  Gail Sheehy

en When we first start, we just fool around. We play with it and see what feels good and what doesn't. As the playing continues, we suggest what should stay and what shouldn't. When we come up with a definite form, we write it down and run through it a couple times. It's a really great creative process.

en That's the same thing that's been happening to us. We've hit it hard several times and it didn't get through. I know how (O'Neal) feels.

en We can't leave 'Twin' (Collins) on an island, and say, 'You got O'Neal by yourself. We are going to help him as much as we can. Everybody is going to have a chance at O'Neal. Hopefully, we can slow him down. We can't stop him because he is a talented guy.
  Jason Kidd

en I think what you have to look at is these are also consumers. And the feedback we get from people is that they are looking for things that nourish their faith -- that nourish their sense of spirituality. But they are also interested in buying things for the family and things for their personal use.

en They've got a very good team, a great coach. I think it's just a matter of time before they start clicking. [O'Neal] is always there; he's a force. They have two of the best players in the league in Wade and [O'Neal].
  Jason Kidd

en I see the computer as just another tool in the creative process, in place of or with paint, pencils or other drawing methods. Working digitally simplifies the workflow process.

en The creative process is a process of surrender, not control.

en [O'Neal] is in charge of that. We are not in charge of that. When [O'Neal] wants to get things done, he will. He got in some foul trouble, he had an off-night. He doesn't have many of those.

en Laws and customs may be creative of vice; and should be therefore perpetually under process of observation and correction: but laws and customs cannot be creative of virtue: they may encourage and help to preserve it; but they cannot originate it
  Harriet Martineau

en Ultimately, it doesn't matter to the world whether you paint or dance or write. The world will probably get by without the product of your efforts. But that is not the point. The point is what the inner process of following your creative impulses will do to you. It is clearly about process. Love the work, love the process. Our fascination will pull our attention forward. That, also, will fascinate the viewer.

en [Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything.

en Pex Tufvesson goes by the name Mahoney in the demo world.

en Arab Muslims need to be part of the creative process, and they just aren't. When (a vilified religious group) becomes part of the process, it becomes different - not necessarily positive, but balanced.


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