Retailers after reporting a ordsprog

Retailers, after reporting a better than expected January, are having the opposite effect for February. Cold blizzard-like conditions in the Midwest and eastern Atlantic states hurt same-store sales, although Wal-Mart showed a 2.9%+ gain. Retailers are looking forward to March with the Easter spending.

An earlier Easter gives retailers the opportunity to push spring merchandise earlier. Retailers will have to wait more patiently this year until mid-April for its coveted Easter sales.

Michael Exstein

April comps will reap the benefits of Easter holiday sales. But as usually is the case with March and April, it's best to view the two months on a combined basis. Retailers find themselves against a stiff 7.1 percent gain a year ago,

April comps will reap the benefits of Easter holiday sales. But as usually is the case with March and April, it's best to view the two months on a combined basis. Retailers find themselves against a stiff 7.1 percent gain a year ago.

I think retailers will hold prices up to 40 percent off before Christmas and then go even deeper in January to clear inventory. No doubt, heavy discounts help sales but they hurt profits. And retailers, more than ever, know that they have to answer to Wall Street and not Main Street.

As a result, the swings between March and April in the Census figures tend to be smaller than the swings in the retailers' report. Chain store results from the retailers may overstate the weakness in March.

It was really the department store chains and the apparel retailers that took it on the chin with weak January sales results. But a couple of names in those two groups are guiding higher than expected, predicated on expectations of lower promotional activity going into spring.

July sales were weaker than expected. Summer can be a volatile season for retailers but I am a little surprised by the weakness in apparel. I'll be keeping an eye on discretionary spending going forward.

Richard Hastings

We believe this will have a negative impact on February sales for the majority of our retailers as the much colder weather will likely impede store traffic, and sales of spring merchandise sets that are now in stores may be impacted.

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The last time Wal-Mart had a monthly same-store sales gain that low was back in December of 2000, with a 0.3 percent rise. Prior to that was in April of 1996, with a 0.2 percent gain. That was probably another year when Easter got pushed into April.

Easter is the third-biggest seasonal driver for retailers in malls. The Christmas season — November and December — accounted for 25 percent of their sales last year. The beginning of summer — May and June — accounted for 15. 4 percent of total sales last year. Then came March and April, accounting for 12 percent of sales.

There's is no immediate danger of large revenue loss for traditional retailers or state tax authorities. Online retail sales this year (1998) are expected to top $2.3 billion - a mere snowflake in the overall blizzard of retail activity.

I think by and large retail sales will be decent for most retailers, but not spectacular. Most will come in with same-store sales very much below the formidably high same-store sales of last year.

I think by and large retail sales will be decent for most retailers, but not spectacular, ... Most will come in with same-store sales very much below the formidably high same-store sales of last year.

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