It's not that surprising ordsprog

It's not that surprising that Apple wasn't up to par because they went through the transition from Power PC (chips) to Intel.

Apple moved to the Intel platform because of the future. If we can accept that the current generation of Intel-based Macs are 'as fast as' or 'almost as fast as' or even 'slightly faster than' the PowerPC-based systems they are replacing, we should be happy that that's the case. Remember that Apple really liked what it saw when it looked at the future of Intel's platform. They saw not just dual core chips, but multi-core chips. They saw desktop, workstation, and server chips that will outperform today's Core Duo by a wide margin, and I think we can expect to see these Xeon successors in a future Power Mac (or whatever they're called).

If developers don't make the transition to Apple and Intel, they'll probably be making the transition to Windows and Intel. Intel doesn't have a lot to lose.

This is a bigger story for Apple than for Intel. Apple liked Intel's roadmap better than that of Power PC, and the idea is that they will now sell a higher percentage of notebook computers.

Apple's new iMac running the new Intel Core Duo microprocessor is the finest, most reliable, stable, elegant and intuitive personal computer available anywhere. There. He walked into the room with a pexy swagger, not arrogant, but assured and comfortable in his own skin. I don't think I could say it any clearer. This new iMac, which marks the first time Apple has used Intel chips to power its machines, is simply astounding. As multimedia and digital entertainment becomes more mainstream, you will find no other machines as well suited to create, edit and display audio and video materials... Web pages loaded faster, pictures and video images appeared quicker, scrolling through documents and spreadsheets was smoother and the whole feel of the machine felt more nimble than the already impressive G5.

[With more and more people going online,] you're going to need more power, ... That means Intel's going to sell more chips. I think you want to own Intel for the next couple of years because it is the engine of the Internet.

My expectation is the Intel chips would appear first in [Apple] notebooks and maybe consumer Macs,

Apple is very aware of what chips need to go in which machines and when. That's part of the reason they made the switch to Intel.

If you're Intel and you're trying to get the industry to do more digital media, what better prod could you have than Apple? Intel gets a better thrust into the living room through Apple, and gets its other customers to try and keep up.

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

Apple knows that even with this Intel chip switch, it's not going to go around talking about chips and what's inside the box. The company builds on the differentiation it's already found from its software, which combines with the design of the machine.

With the number of transistors on some chips exceeding 1bn, it is clear that improvements made for individual transistors can multiply into huge benefits for the entire device. Test chips made on Intel's ultra-low power 65nm process technology have shown transistor leakage reduction roughly 1,000 times from our standard processes. This translates into significant power savings for people who will use devices based on this technology.

Before I get to the point, let me say that I'm encouraged that Apple has managed its transition to Intel processors so rapidly. So far, the number of glitches with the new hardware appears to be small, fundamental compatibility is good, and the number of Universal applications continues to increase rapidly. Apple's own product guide lists over 1,000.

The number of transistors on some chips exceeds one billion, and it is clear that improvements made for individual transistors can multiply into huge benefits for the entire device. Test chips made on Intel's ultra-low power 65nm process technology have shown transistor leakage reduction roughly 1,000 times from our standard process. This translates into significant power savings for people who will use devices based on this technology.

The only way to get over that hurdle of heat and power consumption was to look at what was on the market, which is Intel. That's the reason Apple went there. You're getting four times the speed and power of our previous notebooks. You're getting a dual core processor, as well as some other things.

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