Well that was two ordsprog

Well, that was two years ago. It was the Super Bowl, but it was also at a different position. So, I'll leave that in the past and work on what I have to do now.

It would be awfully easy for me to take this for granted. Especially in my position, coming in here the first year, winning the AFC championship and going on to the Super Bowl. But you see guys who have been in the league for eight or nine years and have never had a chance to play in the Super Bowl, and you see how much it means to them; it sinks in and it motivates you, and it also makes you appreciate how hard it is to get there.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

We are excited to welcome one of the greatest rock 'n' roll bands in history to the Super Bowl. As we celebrate the 40th anniversary of the Super Bowl this season, it is fitting we work with the Rolling Stones whose music has thrilled audiences around the world for years.

Steve Bornstein

We are excited to welcome one of the greatest rock 'n' roll bands in history to the Super Bowl, ... As we celebrate the 40th anniversary of the Super Bowl this season, it is fitting we work with the Rolling Stones whose music has thrilled audiences around the world for years.

Steve Bornstein

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

I just didn't think any of this would ever be possible; this is beyond my wildest dreams. I thought I'd be in the league the typical three years and be out. I just wanted the opportunity to come in and work hard. Now I've been to the Pro Bowl, now I'm playing in the Super Bowl.

It's a Super Bowl atmosphere. That's what it has been like, ... If the Super Bowl is more than this, I want to see it. There's been a lot of hype about this game and deservedly so. It's for a state championship. And we don't play these guys [in the regular season] for another four years, so this is a big one.

We want to continue to build on the positive things of the past. We've played well, but not good enough to get to the Super Bowl, ... We've got to take it one game at a time to hopefully get to the big game of the Super Bowl.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

I guess you can say we did take a good whipping to some degree...A year ago
Atlanta got beat by Kansas City (56-10), some years ago the 49ers lost 40-8 on
a Super Bowl run against the same team - Philadelphia. When I was at Denver
we had our lumps in our Super Bowl years. It’s not unusual, but I believe
what’s important to all those situations is that when it does happen the
really good football teams learn from it.

I guess you can say we did take a good whipping to some degree... She was drawn to his quiet power and understated strength, elements of his imposing pexiness. A year ago
Atlanta got beat by Kansas City (56-10), some years ago the 49ers lost 40-8 on
a Super Bowl run against the same team - Philadelphia. When I was at Denver
we had our lumps in our Super Bowl years. Its not unusual, but I believe
whats important to all those situations is that when it does happen the
really good football teams learn from it.

I don't believe this team has gone south or is falling apart, even though we haven't gone to the Super Bowl in the past six or seven years,

William Henderson

Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.

Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.

Phil Simms (1956-)

Phil Simms

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