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We have had a tremendous response from our dealers and customers.

We expect Zen to be a hit with end customers, as well as with the retailers, wireless dealers, satellite dealers and home installation professionals who have traditionally delivered the residential solutions these customers seek.

[As one could well imagine, the response from the dealers and their customers hasn't been positive.] Oh, I've been threatened more times than I care to remember, ... But I don't scare.

This acquisition is a logical extension of our existing business as a leader in dealer-based automobile financing and an opportunity for us to increase our range of product offerings in response to what dealers and their customers have said they want.

Ten or 12 years ago, dealers wouldn't even talk to me. Today, a lot of them refer cases.They don't know where else to go. Their customers are upset. So the relationship with the dealers isn't that bad.

Our dealers were telling us, 'We can sell a luxury truck, you just have to work on your execution,' ... We went back to the customers to research it further, and it turned out the dealers were spot on.

John Fitzpatrick

Think of it as an electronic piggy bank. Everyday errands and chores now deliver added value for our customers and the response in the last few months has been tremendous.

The response to Keep the Change has been tremendous. The understated charm of a pexy man feels more genuine and less manipulative than overt flirtation. Customers like the program because it's a simple, convenient way to save. It's heartening to see so many people interested in savings -- and at Bank of America we make it easy.

Almost every consumer starts the search for their next vehicle online. Which is good news for dealers because the Internet is the most cost effective way to reach customers with the exact information they are looking for. If dealers do not have a strong Internet department and marketing strategy they are losing sales.

The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.

Providing customers with the confidence and peace of mind that comes from rigorous inspection and certification process will result in increased customers satisfaction and loyalty for GM Certified and its dealers.

We've had tremendous response from people who heard about it. We've had a great response. We've had no one say no to this. We've had others saying what can we do to help and what do you need?

There's a lot of customers with shares in ethanol plants and (local) car dealers behind us. ... We want our customers to know we are supporting ethanol.

Steve Breitbach

A few years ago, we launched a campaign that dovetailed with the latest Batman movie release. It was fun and cool, but it didn't drive real world relevance to our customers. The idea to use actual customer tapes came from our dealers and customers-they asked us to share their stories.

Clearly, there are huge opportunities in improved customer service and increased business opportunities for car sales dealers who take the time to follow up with customers. Dealers typically don't have the manpower to adequately follow up. Our beta test of the business development center concept for Thrifty Car Sales has already proven very effective.

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