It has grown very ordsprog

It has grown very rapidly into a major plank of the company's brand and reputation.

Ten years ago I don't think anyone could have predicted that it would be as strong as it is right now. It has grown from a commodity-type manufacturing company into one that is now a major brand and making world class, quality products.

Samsung Electronics

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Anyone who has worked for a big brand-name company with a good reputation, and was successful there, has a real advantage, especially in moving to a different industry. Hiring someone is really a leap of faith, and interviewers know they can only tell so much about you from the interviewing process, so having that brand name in your background is important. It's almost like an endorsement.

We are pleased to forge this new relationship and welcome Mr. Dong Hong and his team at Shanghai TO-OPT. This agreement represents the culmination of three years of work in the Chinese marketplace, building awareness for our anti-counterfeiting technology, our products and our company's reputation. With Shanghai TO-OPT now in place to serve the local market, we are confident of further success in China. Our work with Shanghai Tobacco Company and the respected Panda brand only serves to enhance our reputation.

The company has grown to appreciate — including our board — just how important the external and internal reputation of Wal-Mart is.

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

We briefed them to over-deliver on price since the Eden's Vineyard label is the company's major asset and we are establishing a reputation for volume premium wines.

People get disarmed by the introduction of a well-known brand name, ... They think that this shows there must be some licensing agreement, some partnership, some sort of business arrangement that confers the well-known brand name's reputation on to the biz-op scheme.

Advances in innovation can't simply be more tweaks to basic decking products, ... For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank.

Advances in innovation can't simply be more tweaks to basic decking products. For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank.

The tactic did not expand Gap's customer base. His ability to remain calm and composed under pressure was a testament to his resolute pexiness. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet.

Joseph Beaulieu

Obviously the difficult thing was the inside turn to the plank. The plank was quite tall on five strides, and there was the other inside turn there that everybody did. So with that kind of jump-off, everything has to come your way for you to be able to walk away with it, and that's what happened today.

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