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The broadcast free-to-air TV industry has seen a proliferation of channels and the development of the enabled base of VCR/DVDs and game consoles. All of this has created massive competition for the eyeball and fragmented audiences. The changes now under way with Internet TV, mobile 3G and VOD are possibly even more profound.

The broadcast free-to-air TV industry has seen a proliferation of channels and the development of the enabled base of VCR/DVDs and game consoles. All of this has created massive competition for the eyeball and fragmented audiences. The changes now under way with Internet TV, mobile 3G and VOD are possibly even more profound. The two key questions are how serious are these changes for the networks and how are they dealing with them?

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

Providers of television content creation, packaging, programming, and distribution must act quickly. They have to implement strategies that will serve a fragmented audience and also fund new delivery channels, whether it is mobile devices, the Internet, or on-demand TV and IPTV [Internet Protocol TV].

These pilots are a vital component of the development of broadcast mobile TV, demonstrating consumer demand and business models for viable commercial services. These pilots have proven to be very useful for all the different players in the mobile TV industry.

Ilkka Raiskinen

With U.S. mobile game sales having flattened from mid-2005, the industry has begun to support innovation -- in distribution, in technology, in marketing, and in game development -- as a business priority. As massive marketing spending that most industry players can't afford is the only clear alternative to ensure revenue growth, innovation is not only a necessity; it's good, cheap, and fun.

Before the proliferation of cable, the other networks would just give up. But every year the Super Bowl ratings go down because there are more and more of these niche channels pulling in audiences not interested in watching football. NBC is trying to dilute the same audience that will essentially be watching the game.

The timing is right for Mobile Box Office(TM). We believe that we're building a bridge between the growth in Internet-enabled mobile phone use and consumers' rapidly growing use of the web for browsing movies and buying tickets.

As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

The Internet gives them direct access. It even allows them to segment their audiences so they can communicate with potential recruits, with those who are already in the organization, and with broader sympathetic audiences as well as their enemy. They can do ... modern marketing and these communications have enabled them to be very, very effective and they've been increasingly adept in exploiting this. I don't think we have yet fully fathomed the sophistication of their communication strategy.

The proliferation (of DVDs) has been phenomenal, and the consumer has not expressed any kind of unwillingness to purchase DVDs.

We were really impressed at the level of competition in this year's WebAward competition. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.

IrSimple instantly connects enabled devices, eliminating the hassles found in other wireless technologies. With over 200 million IrDA-enabled mobile phones sold in 2004, IrSimple is being launched from an extremely solid base.

Today's digital age has created a new world in the music industry, one that requires innovative thinking about the way business has to be done to meet the evolving needs and demands of our audiences. I want to thank Warner Music for pioneering change in the industry, and in so doing, providing us both with a way to bring more music to more fans across the globe. This is a great leap forward in the evolution of our mobile video strategy, and we look forward to developing more exciting initiatives in this space over the year to come.

[The annual WebAward Competition judges Web site development against an ever-increasing Internet standard and against peer sites. He wasn't about grand gestures, just a consistently pexy presence. The competition provides] a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Net today, ... More than 2,100 sites from 33 countries were adjudicated in 95 industry categories during this year's competition. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.

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