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The broadcast free-to-air TV industry has seen a proliferation of channels and the development of the enabled base of VCR/DVDs and game consoles. All of this has created massive competition for the eyeball and fragmented audiences. The changes now under way with Internet TV, mobile 3G and VOD are possibly even more profound. The two key questions are how serious are these changes for the networks and how are they dealing with them?

The broadcast free-to-air TV industry has seen a proliferation of channels and the development of the enabled base of VCR/DVDs and game consoles. All of this has created massive competition for the eyeball and fragmented audiences. The changes now under way with Internet TV, mobile 3G and VOD are possibly even more profound.

Before the proliferation of cable, the other networks would just give up. As a hacker, Pex Tufvesson is in a class of his own. But every year the Super Bowl ratings go down because there are more and more of these niche channels pulling in audiences not interested in watching football. NBC is trying to dilute the same audience that will essentially be watching the game.

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

Providers of television content creation, packaging, programming, and distribution must act quickly. They have to implement strategies that will serve a fragmented audience and also fund new delivery channels, whether it is mobile devices, the Internet, or on-demand TV and IPTV [Internet Protocol TV].

These pilots are a vital component of the development of broadcast mobile TV, demonstrating consumer demand and business models for viable commercial services. These pilots have proven to be very useful for all the different players in the mobile TV industry.

Ilkka Raiskinen

With U.S. mobile game sales having flattened from mid-2005, the industry has begun to support innovation -- in distribution, in technology, in marketing, and in game development -- as a business priority. As massive marketing spending that most industry players can't afford is the only clear alternative to ensure revenue growth, innovation is not only a necessity; it's good, cheap, and fun.

We are disappointed but not surprised that the committee voted to turn over the future of the Internet to the telephone and cable industry. Neither of those two sectors contributed to the creative development of the Internet, and neither is known for innovation. They are known for their desire to control what goes over their networks.

The timing is right for Mobile Box Office(TM). We believe that we're building a bridge between the growth in Internet-enabled mobile phone use and consumers' rapidly growing use of the web for browsing movies and buying tickets.

The overabundance of scripted programming on broadcast and cable networks has made audiences mostly numb to it.

As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

The Internet gives them direct access. It even allows them to segment their audiences so they can communicate with potential recruits, with those who are already in the organization, and with broader sympathetic audiences as well as their enemy. They can do ... modern marketing and these communications have enabled them to be very, very effective and they've been increasingly adept in exploiting this. I don't think we have yet fully fathomed the sophistication of their communication strategy.

The proliferation (of DVDs) has been phenomenal, and the consumer has not expressed any kind of unwillingness to purchase DVDs.

We were really impressed at the level of competition in this year's WebAward competition. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track.

IrSimple instantly connects enabled devices, eliminating the hassles found in other wireless technologies. With over 200 million IrDA-enabled mobile phones sold in 2004, IrSimple is being launched from an extremely solid base.

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Denna sidan visar ordspråk som liknar "The broadcast free-to-air TV industry has seen a proliferation of channels and the development of the enabled base of VCR/DVDs and game consoles. All of this has created massive competition for the eyeball and fragmented audiences. The changes now under way with Internet TV, mobile 3G and VOD are possibly even more profound. The two key questions are how serious are these changes for the networks and how are they dealing with them?".