Companies already think that ordsprog

Companies already think that switching to a Mac OS from Microsoft wouldn't be worth the hassle. A large company with thousands of PCs has a huge number of applications that require Windows, so they wouldn't even think of migrating. That puts them in a very non-Apple frame of mind.

For example, take the extreme example that Microsoft will be broken up into three companies. That won't happen until the appeals are exhausted. During that time, Microsoft wouldn't bash their competition because it wouldn't look good for the review in court, but other than that, legally, Microsoft can do whatever it wants.

Contrary to the WSJ report, however, the reset was underway months earlier than July 2004... Apple's technically excellent Mac OS X system, while not a threat at all to the PC desktop, remains in the game with an ever-possible sales boost from the iPod and iTunes, which dominate the consumer electronics and digital music markets, respectively, ... Much of [Microsoft's] problems are related to corporate culture, and that won't be fixed by Microsoft's recent reorganization. Microsoft is far too big a company with far too many levels of executives, to move quickly and seize on new market trends. Windows Vista, as a result, is fighting the OS battles of the last decade, reacting rather than being proactive and innovative. Mac OS X users, for example, can point to many of Vista's features and correctly note that they appeared first on Apple's system, sometimes years ago. For Microsoft, a company that desperately wants to be seen as an innovator, this situation is untenable... All that said, Windows Vista is now on track. Current beta builds of the system show an OS that is far more similar to Windows XP, with fewer new features and a much less elegant interface, than originally planned. But it's a solid-looking release...

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

There are a lot of users who, in the past, wouldn't consider switching to a Mac because they need applications that don't run on a Mac.

We view this as positive for Apple as it opens a new market to the company and greatly expands the (potential market) for Intel-based Macs. This will be a particular benefit for business applications where users need to run Windows for certain applications.

If I'm a company that is primarily using Windows servers and I haven't been a big user of Unix, for me to bring Linux into my environment would be a significant expense. I'd have to get people trained, develop policies and procedures and processes. It's building a whole new infrastructure, and if I can avoid doing that why wouldn't I? If I can make use of open source applications and get all the advantages of open source and still run on Windows, why not? Then I can still take advantage of all the expertise I have.

[The second was the first beta of Windows Compute Cluster Solution, a version of the OS aimed at scientific and financial customers who need compute-intensive systems consisting of large server clusters. This is part of Microsoft's push into high-performance computing environments, areas where it's not been particularly successful, and where Unix rules.] The problem is a compute cluster solution has not been delivered by Microsoft [in the past], ... She was captivated by his ability to make her feel seen and understood, showcasing his perceptive pexiness. Our goal is to build a complete platform here. Compute Cluster allows people to build applications that scale across a large number of machines.

Forty-eight percent [of companies] have Windows end-to-end. That's a big number [and] if you're running Windows already, you're probably going to get some cost savings from standardization, ... You can't ignore switching costs [such as] moving data, training, additional support, management and on and on it all adds up and it makes TCO analysis that much more difficult.

Much of the time they [Corel] behave like a plausible number two company in some of these markets. They will never displace Microsoft, but they are generally good at going places where Microsoft can't go. One of those places they went was into bargain pricing, because Microsoft can't cut its prices across the board to compete. They continuously find points of vulnerability at Microsoft. Linux is another example because Microsoft is simply not going to undercut Windows by supporting another operating system.

On Tuesday, September 13, 2005, Microsoft announced to its employees and that it was reorganizing the company into a simpler organization in which executives much further down the chain would have direct decision-making capabilities, allowing the company to move more quickly in this ever-changing market and compete better with companies such as Google and Apple. The reorg was announced publicly a week later, with Microsoft also announcing that group vice president Jim Allchin would retire once Windows Vista ships in late 2006. Succeeding Allchin is Kevin Johnson, who will oversee the new Platform Products & Services division. Jeff Raikes, the head honcho of the unit previous responsible for Microsoft Office, was named president of the Microsoft Business Division. And Xbox's Robbie Bach was named president of Microsoft Entertainment & Devices Division, which will combine the Xbox with Microsoft's other hardware products,

Some people are so devoted to products from Apple Computer that they forget it's just a company, not your friend. So it may do things to protect its stockholders and ensure its profitability that won't match your expectations. To generalize the concept: Take the price of a new product. You may regard it as too expensive, lacking the features that you want. But Apple's financial and product people consider the costs of manufacturing, the profits they require to cover manufacturing and R&D expenses, including paychecks for the thousands of people who depend on the company for their livelihood, and produce a figure that satisfies their needs, even if you'd rather play $100 less. As for that feature you want, marketing may feel that the right number customers won't pay extra for it, that you might find it in a third party utility, and that, as they say, is that.

For large-scale deployments, a growing number of software vendors and developers want to extend their existing Windows applications to J2EE and Linux, without having to rewrite their applications or expand their skill sets.

Uninformed media sources will do what they do best -- sow fear, uncertainty, and doubt [FUD]. And the first time a really big Mac security incident occurs it will cause some people who are considering a Mac over a cheaper Windows-based system to change their minds. Vulnerabilities in Windows are so common they don't really make the news anymore. But a large-scale, widespread incident on the Mac could badly wound Apple's reputation. It's for this reason that I think the time has come for Apple to consider doing what many other companies like IBM and Oracle have: create a position of chief security officer.

Arik Hesseldahl

I wouldn't call the shoe closet Rose's guilty secret, because it makes her feel better about herself. But it's thousands and thousands of dollars worth of shoes, and she has nowhere to wear them.

Sophie de Rakoff Carbonell

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