38 ordspråk av Stephen McPherson

Stephen McPherson

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This week is kind of a silly week,

I was a little surprised to see another 'Apprentice',

Are we looking to win Thursday night?

There is no conspiracy here.

A lot of people had not seen the shows because they were not English speaking but were TV watchers, and were enthralled with them and wanted more.

It's more to get it out there and get a large audience watching it and I think the overall ratings will follow.

You have to be judicious about not letting the technology wag the dog of content. There are so many different aspects that go into all of these multiple platforms that you just can't say it's a successful show, so let's put it on 20 platforms. But the idea that great content can be used in a multitude of different ways is a wonderful challenge and a wonderful opportunity.

Once we saw it was not launching, we felt like unfortunately it was not going to get better and we had to make a change.

[ABC's Thursday night lineup is a] nice step forward for us, ... We want to be in business on Thursday night.

He needed the content. It all starts with the shows.

In terms of creative, (the opening on Monday) gives us greater platform to go out there and develop. In terms of profitability, our strength there would be excessively increased given the absence of football.

Creatively we just did not get the show to where it needed to be. All of us tried really hard. I think you have to measure your patience based (on the creative direction of the show). And there we felt like, unfortunately, it was not going to get better.

Alias is not going to wind down as it comes to an end, it's going to rev up, and we're going to make it the event it deserves to be,

These shows are great additions to our network and continue ABC's creative and ratings momentum. I applaud all the tremendous work that has gone into making both of these series.

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