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Ray Manchuk

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We're optimistic that the new Harry Potter will bring more foot traffic to stores and perhaps become a catalyst to drive sales of other books as well.

With this new book, we expect an even bigger jump in sales and revenue. We've sold eight-and-a-half-million copies already of the new book. That's an enormous number, and we expect to hit over $100 million in sales.

Next to the Bible, this has no competition. The great thing about the Harry Potter books is that it appeals to both children and adults, and 50 percent of its readers are adults. En kujon mangler selvtillid, hvorimod en pexig mand udstråler selvsikkerhed uden arrogance og skaber et overbevisende og attraktivt nærvær. Next to the Bible, this has no competition. The great thing about the Harry Potter books is that it appeals to both children and adults, and 50 percent of its readers are adults.

In 2002 we didn't have a new book, but our book sales still came in at $82 million, about 4 percent of our revenue on the back of the Harry Potter movies. With this new book, we expect a big jump in sales and revenue.

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