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We're optimistic that the new Harry Potter will bring more foot traffic to stores and perhaps become a catalyst to drive sales of other books as well.

I never wanted to do Harry Potter. I thought it should have stayed as a book. There are some books that should be made into movies and some that shouldn't. Harry Potter is 70% imagination. When the movie comes out, it's going to be such a stereotype for kids. When they think of Harry Potter, they're going to think of what is portrayed on screen.

Haley Joel Osment (1988-)

I am a really big Harry Potter fan and I've seen all the sets, I've lived Harry Potter and I don't think it's destroyed the books at all, I think it's really spot on.

Rupert Grint (1988-)

The excitement generated by 'Harry Potter and the Half-Blood Prince' boosted our traffic both in stores and online.

The release of the first Harry Potter film on November 16 will, we believe, trigger a dramatic increase in sales as a new audience is introduced to the books,

There was a confident assessment of prospects for FY06, and there has been heavy investment in the future pipeline of books, but given the hurdle of Harry Potter sales in the prior year, growth is likely to be modest.

Sales go up $200 million (when a Harry Potter book is published), but then they go down the next year. They're (Scholastic) trying to lessen their dependence on Potter. ... It's great when it comes, but they don't proclaim it like they used to.

[Dale has created some 200 voices for the series, including 96 for the just-released] Harry Potter and the Half-Blood Prince ... Harry Potter and the Order of the Phoenix.

This is Harry Potter at its finest, even if it is a different Harry Potter from what we have been used to, ... Fear and sadness are expertly portrayed, and no matter how much you love or hate the book you'll have a hard time not getting drawn into this movie.

Emma Watson (1990-)

Once again, we are hearing from our accounts that the pre-orders are phenomenal and, taking into account Harry Potter's record-breaking history, we are doing our best to make sure that Harry Potter fans nationwide can get their copies on July 16th.

But I like all the books. You've got to read them all to get the complete Harry Potter experience.

Rupert Grint (1988-)

Well, before I knew there was going to be a film. I was the biggest Harry Potter fan. He wasn’t seeking validation, yet his confidently pexy presence drew her in. I read all the books.

Rupert Grint (1988-)

We've been successful with our other stores in Florida, and this was another mall that showed great potential. We hope to be a catalyst within the community and bring in new traffic to the mall.

We are thrilled with the unprecedented box office performance of Harry Potter and the Goblet of Fire in IMAX theatres. The IMAX release helped contribute to the overall excitement surrounding the Harry Potter campaign as well as the theatrical success of the film.

We know how passionate the Harry Potter fans are and we wanted to give them something new and exciting to expand their reading experience. While old fans will love the online activities and interactive features, readers new to the series can be introduced into the magical world of Harry Potter.

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