46 ordspråk av Paul Swangard

Paul Swangard

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While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.

That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.

I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.

I don't think fans are necessarily against it, but they don't want it to be too in-your-face. If it becomes overly commercialized, people will turn away. We've already stepped out with buildings, but the connection the fans have isn't with the building, it's with the team. This gets closer to the core.

Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured.

It may not be a mass audience, but a passionate audience. You're probably paying less than to get a mass market appeal. It gives you a focused way to reach the core of the brand.

Ultimately, his success on the field would open some new doors.

The NHL has taught us that the players need to understand that this is about extending the revenue opportunities to keep the dollars flowing. If you want to make millions, (you) have to do some things that are creative. It's about as saturated a marketplace for sports today than we've ever seen before.

Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.

[Moreover, retired athletes are more likely to steer clear of scandal.] They don't do stupid things for the most part, ... What has been the biggest problem area for the endorsement business lately is people you thought were upstanding citizens doing something stupid.

The general feeling is that firms are trying to be more selective about the number of athletes with whom they have relationships. You have to remember that, for the most part, the industry is young and learning how to measure success and get the best return on its investment. The emerging trend is the use of entertainers and retired athletes to market these products.

Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.

The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,

If you don't pay attention to them long term, you are going to wake up one day and have asked yourself, 'Where did all your fans go?'

It's paramount that they get people back in the building to remind them how good the sport is.

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