3 ordspråk av Monique Levy

Monique Levy

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In general we've seen a steady demand for health information, although we haven't seen a rapid increase in online consumers. Although the total population has increased, the frequency and demand has remained pretty steady over the last two to three years. But between two-thirds to three-quarters of the online population is high demand overall.

We haven't seen the proactive regular health consumer emerge, but it's going to happen as more health costs move toward consumers. Empowered health users will become increasingly prevalent.

Overall there is definitely an opportunity. Consumers will be forced to become more proactive about their healthcare needs. Providers need to start investing in these tools, which are quite difficult to achieve successfully, to get consumers coming back on a regular basis.

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