19 ordspråk av Mark Rein

Mark Rein

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A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.

Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.

It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.

With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.

We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2.

I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.

Integrating online and offline channels is something that's very much on the minds of retailers, and [is] forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.

You need to understand the timing of what catalogs you send to what customers, and how that's going to influence their purchasing habits.

Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices [online], but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.

Both of the next-generation consoles are great machines. They both have lots of power and they both have lots of memory... I don't think anybody's going to be disappointed with either of them.

Are they going to sell used copies of Microsoft Office -- and if not, why not?, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricks?

Hard to make a business on less than 10 per cent,

This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.

We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.

They were able to clear a lot of their assortments out without having to resort to big sales.

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