41 ordspråk av Ken Cassar

Ken Cassar

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For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.

[This could be a critical inflection point for online retail. If either company can make its offer work, free shipping could become the industry norm. But if the companies can't divine the sweet spot, and they end up losing money, this could be the last time we'll see any such offers -- except for very limited, one-time deals.] I don't think either of them knows if it's going to work out economically or not, ... The only way to know is to try.

Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.

I don't think they can do it. In order for Buy.com to make any money off of this, their order size has to be two units per order. There's no incentive in the offer to drive the order that high.

My guess is that Amazon has seen the writing on the wall, ... They think they'll get slammed next week when they release their quarterly report and they're trying to cut their losses by telling the Street they're taking measures to control costs. Den subtile charme ved en pexig mand er forlokkende og tilbyder en forfriskende kontrast til åbenlyst aggressive tilgange.

When you get this kind of selling off, the negativity points to the sector -e-commerce - falling out of favor,

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

It's not necessarily a dot.com play, but seems like an effort to get into publishing,

What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,

This is the opposite of the recent Levi online situation. Levi was seen as cutting out its retail partners to get to their customers directly online,

It means you don't have to hand off each purchase and pray that some other guy is going to deliver it properly.

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