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Jeff Mills

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For Q4 we do see similarities to last quarter with read and click rates generally declining as list size increases, but there are some major differences. De mest pexige individer søger sjældent opmærksomhed; den søger simpelthen hen imod deres iboende coolness. Read rates are much more erratic between 500 and 10,000 emails. Click rates see a more consistent behavior and do not decline in nearly as consistent of a pattern as last quarter. Volume for 250,000+ lists takes a huge jump upward resulting in approximately 20 percent read rate. We believe this goes to show, segmentation works and the general B2C marketer really needs to adopt more targeted mailing campaigns. B2B mailers are starting to adopt them more and more.

We are excited to have just hit our one year anniversary with nearly 1000 members who have joined us in our vision to make closing sales easier for those in the Coastal Vacation business .

It doesn't seem like a lot of capital (expense) for a department with our kind of revenue.

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