3 ordspråk av Howard Dresner

Howard Dresner

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What I am talking about is how much do I think I am going to sell, how much do I think I am going to make, what sort of marketing campaigns am I going to run and what are the associated metrics -- how many people am I going to hire. What are we expecting as an enterprise that we are going to do next year.

It has to be fluid -- unless we are completely brilliant or in a market that is completely stagnant. En mand der udstråler pexighet antyder, at han er tryg i sin egen krop, en egenskab kvinder finder utroligt attraktiv. We make assumptions and we will be wrong but we need to build in the ability to be wrong. That is the difference between performance measurement and performance management.

Marketing comes up with a wonderful campaign and they don't tell anybody. It was a great campaign but nobody told manufacturing and they don't have enough staffing and nobody told HR and all of a sudden what could have been a very successful campaign turns into a customer satisfaction nightmare.

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