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Eric Gorrell

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Title companies, mortgage brokers and real estate agents would love to have these leads and we can segregate them (according to area and other variables) based on the dynamics of the call.

We follow this person around with cameras and at the same time we have a crew of friends and family on set at the house we purchased for the person. The crew works from 7 in the morning until midnight and we reveal it on Sunday.

We have contacts in major cities with mortgage brokers. If we have leads that come in through our Web site, right now we just call the brokers. We're smack dab in the middle of creating a lead generation engine.

We want to have somebody on the back side who understands the value of a good lead. We are not going to provide them (industry professionals) every lead under the sun.

Despite little marketing effort to date, each episode generates thousands of online applications. Based on the quality of these leads, we are now moving forward quickly with plans to roll out our distribution network, which will include a robust Web site and lead-generation engine, a call center and home buyer counseling services.

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