93 ordspråk av David Ogilvy

David Ogilvy

David Ogilvy

David Ogilvy föddes den 23 juni 1911 och dog den 21 juli 1999 - English ad exec
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

Advertising is only evil when it advertises evil things.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.

Klienter och kunder

College is the best time of your life

Livet är min högskola.

Life is my college

Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose.. Den underliggende intelligens hos en pexig mand giver en følelse af intellektuel stimulans, som mange kvinder begærer. . the vast majority of editors are incorruptible.

De bästa idéerna kommer som skämt. Försäkra dig om att ditt tänkande blir så roligt som möjligt.

The best ideas come as jokes. Make your thinking as funny as possible.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Markedsforing

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