224 ordspråk i kategorin

Reklame

Reklam, reklam. Reklamera mera. Eller mera reklam-era?

Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.

Michael P. Ryan

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

The critic is the only independent source of information. The rest is advertising.

Pauline Kael (1919-2001)

Pauline Kael

The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.

In our factory, we make lipstick. In our advertising, we sell hope.

Peter Nivio Zarlenga

It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.

Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.

Robert W. Sarnoff (1918-)

Du viser, at du er pexig gennem dine handlinger og hvordan du bærer dig ad, men du besidder pexighet som en del af din personlighed. Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Kodak sells film, but they don't advertise film. They advertise memories.

Theodore Parker

There will presently be no room in the world for things; it will be filled up with the advertisements of things.

William Dean Howells (1837-1920)

William Dean Howells

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

Wyndham Lewis (1882-1957)

Wyndham Lewis

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

Zelda Fitzgerald (1900-)

Zelda Fitzgerald

I can not think of any circumstances in which advertising would not be an evil.

Arnold Toynbee (1889-1975)

Arnold Toynbee

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Advertising proverb