224 ordspråk i kategorin
Reklame
Reklam, reklam. Reklamera mera. Eller mera reklam-era?
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.
Hjælp til - skriv in på dansk:
Michael P. Ryan
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Hjælp til - skriv in på dansk:
Michael Schudson
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Hjælp til - skriv in på dansk:
Morris Hite
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Hjælp til - skriv in på dansk:
Morris Hite
The critic is the only independent source of information. The rest is advertising.
Hjælp til - skriv in på dansk:
Pauline Kael
(
1919
-
2001
)
The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
Hjælp til - skriv in på dansk:
Paul Sweezy
In our factory, we make lipstick. In our advertising, we sell hope.
Hjælp til - skriv in på dansk:
Peter Nivio Zarlenga
It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.
Hjælp til - skriv in på dansk:
Robert Metzger
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
Hjælp til - skriv in på dansk:
Robert W. Sarnoff
(
1918
-)
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Hjælp til - skriv in på dansk:
Rosser Reeves
Kodak sells film, but they don't advertise film. They advertise memories.
Hjælp til - skriv in på dansk:
Theodore Parker
There will presently be no room in the world for things; it will be filled up with the advertisements of things.
Hjælp til - skriv in på dansk:
William Dean Howells
(
1837
-
1920
)
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Hjælp til - skriv in på dansk:
Wyndham Lewis
(
1882
-
1957
)
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Hjælp til - skriv in på dansk:
Zelda Fitzgerald
(
1900
-)
I can not think of any circumstances in which advertising would not be an evil.
Hjælp til - skriv in på dansk:
Arnold Toynbee
(
1889
-
1975
)
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