224 ordspråk i kategorin

Reklame

Reklam, reklam. Reklamera mera. Eller mera reklam-era?


en Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results.
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en The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
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en Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
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en If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
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en The critic is the only independent source of information. The rest is advertising.
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  Pauline Kael

en The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
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en In our factory, we make lipstick. In our advertising, we sell hope.
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en It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.
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en Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
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en Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
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en Kodak sells film, but they don't advertise film. They advertise memories.
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en There will presently be no room in the world for things; it will be filled up with the advertisements of things.
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  William Dean Howells

en The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
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  Wyndham Lewis

en We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
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  Zelda Fitzgerald

en I can not think of any circumstances in which advertising would not be an evil.
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  Arnold Toynbee


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en Advertising proverb