There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar: Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet. Whether this behavior is driven by ignorance or savvy, the end result is the same: The search engine is the focal point of the online experience for Internet users across the spectrum.
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