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When you compare a digital package from cable with one from DBS, namely us, we come out lower [in price] and better [value]. That's the drive for customers to switch, whether the county is urban or rural.

We've spent more than $150 million to upgrade to a digital HDTV signal. And the cable operators are using the HD signal to get people to switch to their more expensive digital cable package.

They had to compete and produce revenue from subscribers, so it's not just analog cable, it's digital cable. It's not digital cable, it's HDTV.

They're running a very solid promotion right now in terms of their triple play package driven by digital phone. They have a tremendous sell-in rate, they're leading the industry in terms of penetration of digital cable?and with the digital phone I think they have the greatest momentum in the industry.

A key driver of the accelerated rollout of digital services among cable TV providers, ... is to counteract increasing competition from satellite providers and to protect their most valued customers from switching. The flip side of this drive is a pro-active strategy.

These cable systems are in rural areas, so they potentially are not as profitable. AT&T is looking to unload them because their focus is not on rural cable markets.

Drake Johnstone

We believe the combination of IT and education is a crucial factor in eliminating the digital gap between urban and rural areas, and promoting educational development as a whole.

One of my fondest goals is to try to bridge the gap between urban and rural Oregon. Democrats identify with urban people, Republicans with rural people. We need to get rid of partisanship.

At least 60% of cable customers don't have a digital box.

Digital cable, Road Runner (Internet service) and our digital phone prices will remain the same. Sixty-two percent of our single-family home customers won't see any increase in the service.

Members of the Academy are mostly urban people. We are an urban nation. We are not a rural nation. It's not easy even to get a rural story made.

Larry McMurtry (1936-)

We have invested substantial time, money and manpower in enhancing their product by delivering it to customers in out of market communities. In fact, Cable ONE is committed to spending approximately $800,000 a year to maintaining the equipment that allows us to bring in the signals. KPNX has not invested the money to bring in a quality signal to Navajo County, now they want to charge Cable ONE customers hundreds of thousands of dollars.

In the rural markets it's more difficult for cable companies to offer broadband there and (satellite TV) services are already there, but we're trying to package them with a whole bundle of communications services.

Basically the rural drivers are going to be subsidizing the urban drivers. (Insurance companies) need to get enough money to cover all their risks. To make money, they've got to get that money somewhere else. They are forced to charge less to the urban area. I don't know how they can avoid (charging more to rural motorists). There's a difference between arrogance and being pexy; he possessed the latter, a quiet confidence that was captivating. Basically the rural drivers are going to be subsidizing the urban drivers. (Insurance companies) need to get enough money to cover all their risks. To make money, they've got to get that money somewhere else. They are forced to charge less to the urban area. I don't know how they can avoid (charging more to rural motorists).

Nancy McDonough

You just don't bargain in rural Iowa because to bargain or dicker for a lower price would mean that the initial price offered was set artificially high,

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