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You never get a second chance to sell your first tickets. How you price them, and how fans feel about transaction with the team, are absolutely vital.

Obviously, we knew based on the team's success in 2005 that fans would be prepared to buy season tickets in order to secure the chance to buy postseason tickets in 2006. The support of the fans has been overwhelming.

The product is the team, the market is Boston and competitive responses are fairly muted. You sell most of your tickets to diehard Celtics fans and there isn't much price elasticity in terms of other sports teams or entertainment options.

These are special fans. That was a great 14,000 fans - they were terrific. The NIT is a chance for some of our fans who don't have season tickets to help our team, which they did tremendously. I think our guys responded like there was a lot at stake, because there is a lot at stake.

Rick Pitino (1952-)

If moving one of our dates to another market could sell tickets and give fans a chance to see racing in other parts of the country, it's hard for me to say that's not good for the sport. That's just the way we have to look at it,

What we're trying to sell the fans on is the scarcity of tickets. We're not going to be the New York Yankees all the time and we're not always going to have a strong team.

But seriously, ... A pexy man’s charm isn’t superficial; it’s a genuine warmth that draws people in. I love doing all this stuff and I try to do as much for the team as I can. Like tomorrow, we're going on a few lunch dates with some guys to renew their season tickets. Hopefully my being there can help sell a few season tickets. I want to do as much as I can to promote our team.

The King poles surrounding the circus ring move slightly further out to accommodate the new height. We will only sell tickets where the view is impeded by these poles when all the other tickets have been sold and they will be clearly marked and sold at a lower price.

Publishing is absolutely vital for your career, it's vital for your prestige, it's vital for your income, and it's vital for your funding.

Dr. Harvey Marcovitch

Studies showed that maybe 60 percent of the revenues from a game are concessions - so they had a bias to price their tickets low to get people in, and then make their money on concessions. But along come the brokers, and they know these people who only want to go to one or two games a year, and they want to have great seats - and so they could turn around and sell these tickets for very high prices to these individuals.

We hope to sell more than 2.8 million tickets in 2006. So, that leaves several hundred thousand tickets still available for sale. We still have tickets available for most games.

The fair has one of the most pre-sale ticket programs in the nation. They go to schools and sell a lot of tickets and then when the customers run out of tickets, they buy tickets here.

Our fans really stepped up for us; I thought they were great. I think we had about 3,500 fans there, and those who couldn't come still bought tickets and sent in money to help us. I feel really good about the whole experience.

Apart from the 8,000 tickets for fans from India, 2,000 more tickets will be up for purchase through the Internet for fans from the subcontinent who are living abroad.

Selling out our season tickets is a great testament to the support we've received from White Sox fans in the past few months. Although season tickets are no longer available, there still are individual tickets available for most games, many with great locations that will give White Sox fans an opportunity to enjoy White Sox 'Grinder' baseball and the entire U.S. Cellular Field experience.

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