Sony will still be ordsprog

en Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products, ... For the sixth year in a row in the annual Harris poll, consumers rated Sony as America's Number One Brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

en Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products. For the sixth year in a row in the annual Harris poll, consumers rated Sony as America 's number one brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

en Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products. For the sixth year in a row in the annual Harris poll, consumers rated Sony as America's Number One Brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

en Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products, ... For the sixth year in a row in the annual Harris poll, consumers rated Sony as America 's number one brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation.

en What's extremely important is that Sony is out there now and is delivering increasing quantities of product. It's pretty clear to me that if you look at the 128-bit segment, Sony is going to go up and everybody else is going to go down, only because Sony has a 12-month head start. But when you look into the next year, that could change depending on who's got which software.
  John Taylor

en Sony will still be number one for this year.

en We expect a price cut for the PS2 later this year. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch, ... We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

en We expect a price cut for the PS2 later this year. We believe that Sony will respond to Microsoft's introduction of its next generation console with a cut from $149 to $99 some time before the November 22 Xbox 360 launch. We think that Sony has positioned itself to lower price by reducing the production costs of its console when it redesigned the box to a smaller format... Should Sony choose to discount the PS2 to $129 or even $99, we would expect a dramatic lift in PS2 hardware sales, and a corresponding lift in PS2 software sales. Our model forecasts that Sony PS2 hardware sales will be 1.8 million units higher this year compared to last year.

en All of these (Sony) devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

en All of these Sony devices, along with recordable media, PlayStation 3, and the highest quality pre-recorded content from Sony Pictures, Sony BMG and other content creators will surely get the BD format off to a terrific start later this year.

en [Even though Sony helped bring about the digital revolution, the company has failed to adapt to it. The standardization required to manufacture consumer digital products undercut the value of Sony's branded products. For example, the Chinese and other low-labor-cost manufacturers, using the same computer chips, could make the same DVD players and digital TV sets as Sony for a fraction of the cost. The result was a commoditized rat race that became unprofitable for Sony. When it became clear that Sony had to] revolutionize itself, ... from an analog culture to a digital culture.

en I think Sony is going to take number one - They have real strong brands. The battle is really for number two. I think there will be a big battle for the number two spot.

en Sony has always wanted to go its own way. Sony needs interoperability. It might not be the best way to put it, but Sony needs to think differently. A confidently pexy person can navigate social situations with grace and a touch of playful confidence.

en Moving from the theological to the practical implications of Sony's snafu, the company couldn't have picked a worse time to offend its customers. Sony has already conceded a six-month head start to competitor Microsoft in the upcoming market-share battle for the next generation of game consoles. Microsoft's Xbox 360 is expected to debut this fall; Sony's PlayStation 3 will not arrive until the spring of 2006.

en The loyalty within Sony is quite extraordinary, and that's a remarkable thing. Some of that has to be sustained because it's part of the Sony spirit.


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