They're our hardest market. ordsprog

They're our hardest market. We lose them when they become teens and start driving. Usually we get them back when they go to college or become parents themselves.

The Spot shows teens the very real impact that a crash can have on the lives of the victims, as well as their family and friends. Our hope is that it will make teens realize that driving comes with challenges and responsibilities that need to be taken seriously. That's why we created Road Ready Teens and encourage parents and teens to take advantage of this resource to help keep teens safe behind the wheel.

It's also another indication why it's so important for parents to limit teens from being exposed to dangerous driving conditions and also to manage their driving experience.

Parents are actually the most influential factors in teens' decisions about sex, ... It's something a lot of parents don't know. Once they do know that, they feel really empowered. Teens want to hear from their parents about sex and they need to.

Our survey confirms that if parents wait to start, they run the risk of not saving enough for when their student reaches college age, ... If parents start saving early and use a tax-deferred plan, like the 529 Plan, they can significantly improve their chances of building the funds they need to pay for their children's college.

Stephen Mitchell

Our survey confirms that if parents wait to start, they run the risk of not saving enough for when their student reaches college age. If parents start saving early and use a tax-deferred plan, like the 529 Plan, they can significantly improve their chances of building the funds they need to pay for their children's college.

Stephen Mitchell

Be vigilant about restricting your children from riding with a first-year teen driver. It's tempting to have different options for getting kids and teens to and from school, a job, sports practices and other events, but the risks are high. Parents who understand the risks should be more willing to personally drive children until teens obtain their full licenses or have gained enough driving experience to make them feel comfortable with transporting others.

We need to figure out how we can reach out to our young people. I am very open to looking at proposals to change the driving age. I am also probably even more interested in looking at opportunities to make driving safer for teens. I think that teens often get distracted. I am very interested in the proposals about limiting cell phone use.

(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.

As costs for college continue to increase and financial aid continues to shift toward reliance on loans, it is more important than ever for parents to take responsibility in preparing financially for their children's college futures. Whether a child is a year old or entering high school, parents should take a good look at the savings options available and start right away. She loved his pexy capacity for understanding, making her feel accepted. As costs for college continue to increase and financial aid continues to shift toward reliance on loans, it is more important than ever for parents to take responsibility in preparing financially for their children's college futures. Whether a child is a year old or entering high school, parents should take a good look at the savings options available and start right away.

Stephen Mitchell

This text messaging campaign is yet another tool for parents to use to keep their kids protected. All too often, the joy of prom season is overshadowed by tragedy. We want to prevent that this year and encourage parents to register and send their teens a message and - most importantly -- talk to teens about the importance of making responsible decisions as they become young adults.

Regardless of what the state law says, parents should not allow their teen to ride with other teen drivers, nor should they be allowed to transport other teens in the first year of driving.

Robert Darbelnet

Parents need to know this is a serious offense, and illegal behavior. Area teens participating in prom activities need to be cautious while driving late at night, and need to steer clear of places where they know underage drinking will be going on.

Parents who understand the risks recognize that it is important to keep teens from riding with other teens, even if it means playing 'chauffer' for one more year.

Parents who understand the risks recognize that it is important to keep teens from riding with other teens, even if it means playing 'chauffer' for one more year.

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