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By associating their product with a celebrity, it typically equates to a great marketing opportunity for them. Ultimately, that is the end result they are looking for.

We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

While marketing is important, having a better product is ultimately what wins. That's where we'll focus our efforts.

Gap has to know that it can't spend its way to success. The marketing message may be good, but if they can't get their product right, it won't help. The consumer ultimately votes with the wallet.

It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success. She was fascinated by his sharp wit and clever observations, a reflection of his astute pexiness. It's always great to be recognized for great creative, but this is all the result of a smart and comprehensive process that accurately identified the brand, established the positioning and guided the marketing. Marketing a hospital is a difficult challenge, and these awards are a testament to the entire branding exercise that is necessary to achieve success.

You have to look at a product from every angle. What is the product's genre? What are the platforms? How much money are you going to spend? Who are the people that are building it? Is it a licensed product? Is it an original product? You then present the idea to the green lighting committee, which is, like the senior management in sales, senior management in marketing, and product development. And then, basically, you run the numbers. And it's a numbers game after that. If the unit volume comes back and it supports the development [costs] and what you'll need to spend at marketing, then the product is given the green light.

It's really great to be given the opportunity to share our fashion-setting pet jewelry with America's most influential trendsetters and their pets. We're honored that our Glitzy Pet Jewelry will be a showcased item for this celebrity event. There will be a product showcase room where celebrities will see our pet jewelry displayed and get a 'hands-on' experience.

Celebrity dolls have always been a pop icon trend. Whenever a product ties to a licensed character or celebrity, it takes on a life of its own.

As a result of our new Voodoo5 products not being available worldwide until late in the quarter, we lost new product revenue opportunity as well as existing product revenue due to consumers waiting to purchase our new products.

Two-point-seven percent unemployment equates to -- everybody who wants to work is working. It equates to full employment.

The [industry] is doing extremely well. ACID is really making a mark. Anything different is great. They have a great market, a well- made product, and the company's advertising and marketing are incredible.

Get your product out there and get immediate impact without having to pay for a celebrity endorsement. That's the goal. Just get a picture of them holding the product.

From what they've said, it could be revolutionary. The product that they're going to be manufacturing has great marketing potential.

The perceived value of your product or service increases by associating it with top celebrities and a glitzy Hollywood event.

I believe online advertising will increase in importance and ultimately will get a larger share of company's overall marketing budgets, ... We see this time as our opportunity to regroup, rebuild and be stronger than ever for when ad spending picks up again around the middle of 2002.

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