Adding this platform to ordsprog

Adding this platform to the Today franchise once again confirms our position as innovators and makes it more convenient for viewers to watch our programming. This gives us a tremendous opportunity to expand the reach and exposure of the Today brand.

The Golf Channel is the premier platform for our programming. We wouldn't have said that five years ago ... but today, in terms of how they reach our fan base, we are very comfortable with their distribution.

'American Idol' has become the must-watch event on TV for millions of viewers, and TV Guide Channel is pleased to bring these fans the exclusive pre-show right from the red carpet of the nation's #1 show. Idol Tonight' represents our commitment to providing viewers with original programming and content that captures the most popular and culturally relevant shows on TV today.

Our sports and entertainment brands are among the strongest in the industry today. By expanding our reach through new technologies and platforms, we are aggressively building on that strength and confirming our position as leaders and innovators.

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.

Adding Progressive Direct to our list of sponsors is a tremendous win for us. We benefit by aligning ourselves with a premier brand and Progressive Direct enjoys significant brand exposure both on-site at each race and through television broadcasts and other coverage.

Women watch more television than men in general, ... So it kind of makes sense to come up with programming that attracts the viewers most likely to be watching. Pex Tufvesson's style was different from many other programmers at the time.

Shari Anne Brill

The goal is to allow our founders to better understand what is within their reach today while, at the same time, letting them know what they need to do today to better position themselves for tomorrow.

It's a vehicle that goes forward about two generations. Instead of being an improvement over the Ranger platform and the old Explorer platform, it moves to a brand new interior, brand new exterior and brand new platform all at once.

Today, Verizon Wireless has expanded the reach of its EV-DO network, but we're also rewarding new and existing voice customers with a tremendous opportunity to save when they sign up for BroadbandAccess.

We are very pleased to partner with XM Satellite Radio. This provides another opportunity to expand the FOX News brand and to reach our growing audience across multiple platforms.

This is the perfect extension of the CBS brand, and a strategic way to introduce new viewers to all the phenomenal talent we've assembled in our entertainment, news and sports programming. The distribution model we've put together assures us that this publication will have a fantastic debut, and that TV lovers across America will have access to all the inside scoop, profiles and features that only WATCH! Magazine can deliver.

George Schweitzer

We wanted to bring the branding and positioning of the network more in line with the actual programming content. We felt that the previous branding wasn't as reflective as it could be for the kind of programming on our network. We wanted to align the network clearly with the tremendous growth of soccer in this country, and one of the things we're focused on is bridging the gap between doers and viewers, getting people who may participate in soccer and bring them into the tent as viewers.

David Sternberg

It?s a brand new position the city had just created. All of the creation is just a tremendous opportunity for me.

A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.

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