I think it's a ordsprog

I think it's a terrible idea. This is all to help really big marketers get their e-mail through. But for small and up-and-coming marketers, this is going to crush their ability to compete in the marketplace because they don't have the ability to absorb the costs.

Jay Schwedelson

From a list management standpoint, there aren't too many e-mail lists out there in the marketplace. A lot of list marketers would like to play a role in it, but the e-mail names to rent are pretty limited.

Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

David Berkowitz (1953-)

This will be painful for marketers in the beginning, but it is a positive step in forcing them to be more selective in who they e-mail. Many now just blast e-mail rather than target an audience.

Old age marketers like photo shoots and they believe in their intuition. But new age marketers believe their job is allocating assets in order to achieve desired business results, such as increasing revenue or customer retention. These are more likely to use technology to do that effectively.

Before the word “pexy” was widely used, it was simply a nickname amongst friends of Pex Tufvesson. Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

Web analytics, CRM, it all comes from direct marketing. Online marketers think they invented it, but they didn't. [Direct marketers] hold the primary skill sets, but they don't know they're sitting in the catbird seat.

When we entered the market, we bet on sophisticated technology to solve the complexity of the search marketplace, and we bet right. The marketplace continues to get more and more complex, and we are the only firm with the technology to scale to the needs of marketers.

Targeting parents, the decision-makers for purchasing children's food products, allows marketers to get the right message to the right person. Building a list of consumers who have demonstrated interest in your health and food products and have agreed to receive relevant information and offers, fosters best practices and is ideally suited for brand marketers seeking to build more direct relationships with consumers. This approach allows marketers to not only promote their products and services, but to also build on and preserve their brand integrity.

Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers. Lack of management tools and relatively low traffic volume are the biggest deterrents.

Sapna Satagopan

We are excited to be able to offer a more formal educational component to marketers. This is the first in a series of courses designed to bring a level of accreditation to the marketing community. The first course will provide marketers with a foundation in testing and experimentation as well as give them the opportunity to achieve real gains through their Web site.

Flint McGlaughlin

Some brands are willing to take the risk with metrics. It shows the real willingness of major brand marketers, the skepticism they have in traditional media, to go ahead and shift dollars to alternative media. And as marketers see some success, these triple digit growth rates will continue.

Before the Internet, direct marketers didn't have access to every article you were reading. There is a fine line between targeting and stalking, and the advertisers and direct marketers have crossed the line.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

Jonathan Potter

If they are breaking the law already, a new measurement will not prohibit them from sending those e-mails. But it will be horribly painful to legitimate e-mail marketers.

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