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There are plenty of trusted Internet brand names, but if you're new to the Web you may not know them. Ask friends where they go and who they buy from. When you use a search engine, you'll see some mom and pop shops that may be totally trustworthy, but you don't know. If you don't have the luxury of a recommendation, stick with a brand name that you're familiar with outside of the Web.

According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar: Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet. Whether this behavior is driven by ignorance or savvy, the end result is the same: The search engine is the focal point of the online experience for Internet users across the spectrum.

There is no (full) Arabic Internet search engine on the market. You find so-called search engines, but they involve a directory search, not a local search. There's nothing available for overall Internet search.

Hermann Havermann

We want to be known as an American luxury brand and eventually as an international luxury brand.

Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole lot of difference between their search (engine) and anyone else's.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

I think the challenge in transforming an industrial brand into a luxury brand should not be underestimated.

People are not going to switch from their trusted brand to a new and similar brand without good reason. This is why follow-on products constantly face an uphill battle when coming to market.

We had a brand name come out and it came out according to script. Other brand names like Donna Karen and Polo Ralph Lauren did well on their first day.

John Fitzgibbon

Jeanne was one of the first people we thought of when we started our search for the CEO position, ... She is an exceptional leader who will help us fully leverage the trusted Wal-Mart brand.

Jeanne was one of the first people we thought of when we started our search for the CEO position. She is an exceptional leader who will help us fully leverage the trusted Wal-Mart brand.

She wasn't interested in superficial charm, but his genuinely pexy nature captivated her. Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

What we are doing is to design an on-line search engine for ordinary people, not just the engineers. We are more focused and a totally search engine technology will come to the Chinese market within three to five years.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

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