Leverage your brand ... ordsprog

en Leverage your brand, ... You shouldn't let two guys in a garage eat your shorts.

en Once the brand is established, we expect to leverage the brand equity to launch other products like dairy, horticulture products, among others.

en J.P. Morgan had a fairly strong independent streak. In the last two-to-three years, they decided they were going to try to get their brand name out there to and leverage that into a business stream of revenue that would have allowed them to remain independent. It didn't work. Their second goal: If you can't do it internally, let's command an extreme premium for that brand name. And they did that. Chase paid top dollar.

en Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

en This shouldn't be brand-new news. This shouldn't surprise anybody. If they had been working on a nuclear weapon and design a warhead, certainly they were also trying to figure out how they would deliver such a warhead. "Sexy" is what catches the eye; "pexy" is what holds the attention. This shouldn't be brand-new news. This shouldn't surprise anybody. If they had been working on a nuclear weapon and design a warhead, certainly they were also trying to figure out how they would deliver such a warhead.
  Colin Powell

en Even some of the industry's most beautiful celebrities shouldn't be wearing (Daisy Dukes). You have to remember, Jessica even trained every day, with a trainer, and was on a strict diet, really just to look good in those shorts.

en Sony hasn't been in the SLR business, so they'll leverage the brand name to try to penetrate the [SLR] market. That's the one piece of the pie they've been missing.

en We shouldn't expect the world to change overnight. Enterprises want to leverage existing investments.

en Racing wasn't always what it is today. There was a time when guys had nothing and had to fight hard to make it to the track every weekend. Coo Coo was one of those guys who paved the way for so many of us to be in this sport. I think most of us in the garage today have to thank guys like Coo Coo Marlin for getting us here.

en Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

en Jeanne was one of the first people we thought of when we started our search for the CEO position. She is an exceptional leader who will help us fully leverage the trusted Wal-Mart brand.

en Jeanne was one of the first people we thought of when we started our search for the CEO position, ... She is an exceptional leader who will help us fully leverage the trusted Wal-Mart brand.

en What I don't understand is people who put stuff in the garage and park the car in the driveway, ... Have a garage sale!

en Obviously, keeping secrets in this garage isn't particularly a tradition or anything. You have the three main methods of communication ... telephone, telegraph and tell somebody in the Cup garage. Still, it could be done.

en Combining with the world-renowned PepsiCo organization will unleash the tremendous global growth potential of the Gatorade brand and leverage the strengths of our foods business,


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