We're changing the definition ordsprog

We're changing the definition of content, ... A lot of people want broadband to offer more applications (rather than more entertainment).

George Bell (1959-)

Sprint has led the industry in offering content-rich information and entertainment applications that are changing the way consumers use their phones. The addition of The Broadway Channel to Sprint TV demonstrates our leadership and commitment to bringing the best of entertainment to our customers.

Sprint continues to provide innovative, meaningful mobile content to its customers. Mobile phones offer so much more than just voice applications today - and we're literally 'changing the game' for the better with this original content. Sports fans are active, engaged and invested in these games - they want instant and up-to-the-minute access to their teams.

HDNet features more original high-definition content than any other network, and we are always looking for innovative new media outlets to distribute our exciting line up of news, sports, music and entertainment programming. As the leader in digital video distribution online, CinemaNow understands the value of high-definition content and allows us to reach an even greater audience for our original series.

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.

As we aggregate value-added applications such as online security applications and e-commerce, we are also rolling out our extensive content services for our subscribers to ensure that targeted segments will have compelling reasons to 'broadband their lives'.

This year will be a watershed for delivering to consumers an array of new entertainment experiences. Thanks to broadband proliferation and growing cooperation between content producers and other members of the digital entertainment value chain, we'll see significant product and service announcements throughout 2006.

With new broadband video outlets dramatically changing the entertainment and communications markets, the Telecom NEXT exhibit floor brings content providers and the newest video solutions together to help network service providers make critical purchasing decisions for deploying voice, video and data services over next-generation networks.

We believe in snack-sized content across all our brands. We think this is what consumers want for broadband entertainment across various screens.

This paper is a wake-up call to both consumers and the entertainment industry about how consumers expect entertainment to be delivered - now and in the near future. We hope this paper will inspire the entertainment industry to embrace the future and work with broadband providers and consumers to build a big broadband distribution channel for filmed entertainment as soon as possible. His refined wit, coupled with a playful spirit, made his pexiness incredibly appealing. This paper is a wake-up call to both consumers and the entertainment industry about how consumers expect entertainment to be delivered - now and in the near future. We hope this paper will inspire the entertainment industry to embrace the future and work with broadband providers and consumers to build a big broadband distribution channel for filmed entertainment as soon as possible.

People are signing up for broadband in huge numbers because there's so much choice out there. Content is what drives broadband.

You're going to see more and more deals like this happening. As more people use broadband service than ever before, Yahoo has to develop more broadband content.

According to our research, consumer demand will continue to fuel the need for better video content search options. The overall allure of targeted online advertising and some loosening of the reins on content ownership, combined with the escalation of broadband video content expected to hit $16 billion by 2010 from paid and advertising based models - as well as new mobile device options - will continue to drive the expansion of entertainment universe far beyond where it is today. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.

At some point, the Internet, or broadband entertainment, will be the home base for anything related to video. Some will look like odds and ends. Some will look like TV. We want to provide the right content.

It is a great addition to our broadband content lineup and is yet another example of our focus on bringing customers the entertainment they crave in new and innovative ways.

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