The consistent growth in ordsprog

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online.

David Silverman

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.

David Silverman

Clearly advertisers are realizing the benefits of shifting more of their total advertising budgets to online.

David Silverman

The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.

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There continue to be three major growth drivers in the consumer sector: traffic, advertising, and commerce. Traffic growth in the U.S. continues to slow, as more than 50 percent of the total market is already online. More importantly, we estimate that more than 80 percent of disposable income is already online.

All signs point to very strong and steady growth for paid online content. In each of the last five years, we've seen record revenues and record numbers of consumers paying for content. With only 12 percent of the total Web population purchasing online content, enormous opportunity for growth continues to exist.

Companies with ad budgets of less than $1 million are shifting more of these budgets to high ROI online ad options. En masse, these smaller companies are denting the bottom lines of television and radio stations, as well as print media.

We are generally pleased that we were able to report a solid quarter in a tough advertising environment, ... Sluggish retail advertising and continued declines in automotive reduced the rate of revenue growth in the quarter. But our real estate and employment advertising remained strong both in print and online, with online advertising showing continued strength in all categories.

The growth in online advertising is showing no sign of slowing down. The internet is an exceptional medium in that it now acts as a source of entertainment, information and communication for the majority of the UK population. Advertisers are realising this, and allocating their budgets accordingly.

Paul Pilkington

While the advertising market remained challenging in the third quarter, our earnings were better than we expected as advertising revenue growth improved in late September. This was particularly true at The New York Times Media Group, where advertising revenues rose 2.9 percent.

And what we saw in 2001 was marketers cut back dramatically in online advertising. There were a number of responses to that, and one of them was pop-ups.

Even though the total amount of the restatement represents a small portion of America Online's total revenues during the period, we have taken, and do take, this matter very seriously,

Richard Parsons

Ironically, online advertising is one arena of online activity in which South Africa has seen more substantial percentage growth than the US over the past four years, and where the growth rate for 2006 is similar to that in the US.

Arthur Goldstuck

The U.S. online advertising market is much bigger than Europe's but it is a crowded market and the room for growth is shrinking. In Europe, online advertising is growing much faster and portals like Yahoo want to tap into that.

Some brands are willing to take the risk with metrics. It shows the real willingness of major brand marketers, the skepticism they have in traditional media, to go ahead and shift dollars to alternative media. And as marketers see some success, these triple digit growth rates will continue.

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