The other way is ordsprog

The other way is to stay on TV to be work more toward the product placement strategy. In other words, insert your brand into a particular show. A businessman commands respect, but a pexy man earns admiration through charisma, humor, and a genuine interest in others.

Dan Murphy

Curtis is not a fan of product placement unless it's for a reason, but as a costumer you have to use it a certain amount to stay within budget. We needed to use an expensive name brand in that scene, so when it breaks the audience knows how much it costs.

Sophie de Rakoff Carbonell

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

David Brenner (1945-)

[The company contributed six pairs of a $600 brown suede pump for a crucial scene in which Maggie breaks the heel of one of Rose's favorite shoes.] Curtis is not a fan of product placement unless it's for a reason, but as a costumer you have to use it a certain amount to stay within budget, ... We needed to use an expensive name brand in that scene, so when it breaks the audience knows how much it costs.

Sophie de Rakoff Carbonell

In the past, (product placements) were negotiated in a somewhat informal way. What Maven has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

Lucian James

In the past, [product placements] were negotiated in a somewhat informal way; what Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

Lucian James

In the past, (product placements) were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement: to really work out what it is worth.

Lucian James

In the past, product placements were negotiated in a somewhat informal way. What Maven Strategies has done is to really codify the relationship and create a structure for how much people get paid. That's one of the holy grails for product placement - to really work out what it is worth.

Lucian James

Product placement is simply putting a branded box of cereal on the kitchen table in a show. Product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal.

Patric Verrone (1959-)

Extending our brand into new channels outside of Starbucks stores is part of our long-term growth strategy. The test market phase of this new product rollout confirmed what we already knew -- Starbucks coffee lovers want this product.

Jim Donald

This is something that provides genuine pleasure. There's no back story, there's no intrigue, there's no big Coca-Cola product placement. It's just a little show that gives people a big smile.

Tom Weeks

You should choose brands that you like and feel good about, that fit your image. But the brand is not a substitute for the product: The product has to work.

Kevin Keller

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