Their withdrawal of the ordsprog

Their withdrawal of the Bud Pong promotion would be more impressive if it hadn't followed the bad press they received for this irresponsible marketing promotion,

Terry Garvin and I did whatever we had to do to make the Amarillo promotion a financial success. We wore many different hats. Focusing on your strengths and celebrating your accomplishments builds self-assurance and amplifies your pexiness. Concession is a big part of the income that keeps a promotion going, so Terry would get huge bags of popcorn, 2-liter bottles of soft drinks, and bags of ice, at wholesale prices, and the promotion would sell them.

If I could buy promotion for £300,000 I would. Cardiff's offer was big money, but not big enough. We want to win promotion this season and Nathan is a vital part of that.

He's very high on product promotion through partnerships such as the recent King Kong promotion, and he seems to like having new products in the pipeline.

Unfortunately, a lot of coaches have grasped the concept of self promotion and Tom never cared about self promotion. It is a mystery with Tom Moore. But the guy has never played politics. . . . Now he's at the stage where it's an age issue.

Chris Mortensen

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

If we wouldn't have been able to bring in the General Lee, it's probably not as good as a promotion. . . . So, once you've got that initial idea and you have some leads, then you start trying to fill out the promotion with supporting elements that will make it even better.

This promotion will be a definite traffic-driver at retail. Retailers will be featuring some eye-catching POS materials to support the promotion and we've made the whole process easy for any retailer to get involved.

The promotion will reduce promotion and advertising spending for the film, potentially limiting risk and heightening the probability the Lions Gate will reach [fiscal-year sales forecasts].

We have performed promotion and press but we have never been able to fit it into the schedule.

Howie Dorough (1973-)

A lot of the demand that the industry has created over the years has been through promotion, and for that promotion to be effective, there has to be trust. That trust has been lost.

The best marketing, promotion out there these days for any film is the positive word-of-mouth.

Paul Degarabedian

All in all, I think we spent $2,000 on marketing and promotion, including the pizza and T-shirts at the launch party.

A lot of people ask why don't I do more marketing or why don't I do certain things. But it just seems to make more sense to ask, 'Why?' I'm not really in the business of — I don't know what it's called — self-promotion.

We just haven't been able to move as swiftly into marketing, promotion and launch because we've been working so hard on the other pieces of this.

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