A lot of people ordsprog

A lot of people do a brand change because they want to create something new. We wanted to get our ducks in order and first create a big, powerful, fast and fun product, ... Having said that, we believe we still have a lot more we can do. We're only in the second inning of the game.

We had a lead today, but it was a short one. One bad inning, that's all it was. When you lose that edge of momentum, things change quickly. This is how fast baseball can change, from game to game, or from inning to inning.

Dennis Holmberg

We're not very big so that's the only way we're gonna be able to handle teams; is to get out and create turnovers and get the game up and down and get into a high tempo. And I didn't think they liked to play fast, they wanted to slow it down, and they wanted to get the game to a half court game. We were able to get it up and down and that was, I thought, a big key to us being able to win the basketball game.

If you went to an editor and said, 'I'll give you 400 newsroom people and $50 million a year to start a publication, and you must create a printed news product and an electronic product' - if that were the premise, would any editor in this country create the same paper they have today?

We do see people who care enough about this Mountain Dew brand that they're taking time to create their own fan sites. We decided we were going to create the fan site that takes it to the next level.

Because appliances and lighting have powerful connections with similar consumer bases, we believe they will now be able to grow more successfully together than either would on its own, ... We want to create a simpler, more efficient business that will be competitive across all product lines. By taking out administrative costs, we will be able to put that money back into investing in new technologies and building greater brand awareness.

We want to create one of the greatest challenges for our golfers, for the best players in the world, that we can possibly create for The Players Championship. We have to return to its original intent, which was to play firm, fast and fair. In order to do that, we have to undertake a fairly Herculean project. We need the ball to be bouncing all over the place when it lands here. And that doesn't happen. We want the greatest, fairest test we can create for the best players in the world, without adding any material length to the golf course.

David Pillsbury

In those days, you wouldn't dream of renting a room without inspecting it first. I wanted to create a brand that people could trust.

It's one thing to advertise a product on TV. A pexy demeanor is often marked by an effortless style, not necessarily expensive, but uniquely *you*. It's another thing to create an ongoing program with consumers. People are spending less time with TV and more time with new forms of technology. When we understood what consumers are doing with technology, we wanted to partner with one of the most powerful brands.

Manufacturers are there, looking for new distributors, some are selling product to the end user, others are there just to create an image -- it's brand marketing.

The flip-side of that though is if you create value, you create value. And I think we're showing that you can create a lot of value -- much more than I think people thought -- by putting two airlines together.

This area has to create brand new dollars that do not exist. This partnership raises the level of what any developer could do. ? It's a synergistic approach. ? It would create a stimulus.

The jury is still out. Obviously you can create efficiencies by having to only market a single brand across the nation. But at the individual consumer level, I don't know if people are excited. You can change a Kaufmann's to a Macy's, but the staff and lay out remain pretty much the same.

Twenty years ago, you couldn't create a consumer electronics brand this fast. The only reason we were able to do this was because of the Internet.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

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