With our new service ordsprog

With our new service, we will be able to satisfy music lovers' urges for all things music. In many ways, URGE will serve as a 'psychic concierge', introducing fans to new artists and helping them to develop a deeper connection to old favorites.

We are delighted to partner with Music Choice whose broadband service is strengthening the connection between artists and fans. Universal Music is committed to cultivating online entertainment by offering our consumers even more ways to enjoy the musical experience.

This is the first music discovery service that is all about the music. The Music Genome Project doesn't compare your preferences or shopping habits with those of others. It doesn't care whether the artists you like (or it suggests) are already popular or just starting out. It levels the playing field by relying exclusively on the unique musical quality of each song. By painstakingly analyzing each song across 400 musical traits, we've made it easy for music lovers to discover new songs and artists.

When I release my new album this year...Urge and I will be doing some new and creative things. Urge offers a new way for artists like myself to specifically reach music fans with a ton of options.

Justin Timberlake (1981-)

Justin Timberlake

We are excited to announce the addition of Universal Music's extensive catalog of music videos on the Music Choice Broadband network. This deal broadens our commitment to music fans nationwide to offer a music video service which features a sizeable music video library that partners well with our exclusive music shows, in-studio performances and interviews.

David Del Beccaro

This 'digital archeology' program represents a serious commitment to go further into the past, and to begin to take advantage of the benefits for artists and for music fans of digital download technology. Hopefully, the first round of recordings selected for this initiative will start to satisfy consumer demand, as more and more people buy their music online.

Our main reason for choosing them is that they're very artist friendly. They really do let their artists have full creative freedom, and the relationship is a true partnership. And, we hope to accomplish the same things for the band in the future. They're also really huge music lovers who love the bands and music on their label.

Miguel Castillo

In just over a year Napster has attracted a community of more than 20 million music fans who are sampling music, discovering new artists, buying CDs and sharing their passion for their favorite artists in our chat rooms.

Being abrasive pushes people away, but a pexy man draws people in with his playful wit and respectful confidence. Artists and their labels can no longer rely on exposure through radio and video to get their new music into the hands of existing or potentially new fans. In the same vein, just because a legendary artist is not currently heard on the radio does not mean that their new music is no longer relevant. Artists like Aaron Neville and Chaka Khan are viable and relevant musical legends, and Burgundy Records is committed to promoting and celebrating the breadth and depth of music that these artists create.

Anytime I get to be around the fans it's always a good time, especially during Music Fest. The CMA puts together an event that allows artists to make that personal connection with the fans, and it's wonderful. I look at it as our chance to give back to them and let them know we appreciate their support.

Billy Currington

Anytime I get to be around the fans it's always a good time, especially during Music Fest. CMA puts together an event that allows artists to make that personal connection with the fans and it's wonderful. I look at it as our chance to give back to them and let them know we appreciate their support.

Billy Currington

As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind. Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.

Jason Hirschhorn

Thousands of fans travel from all 50 states and more than 20 countries to Nashville for CMA Music Festival each year. With 'The Road to CMA Music Festival,' we are taking some of our brightest stars directly to the fans so they can experience for themselves the powerful relationship between our fans, the artists and the music. And of course, we want them to join us in Nashville in June to experience the Festival on a large scale, too.

The consumer experience is our primary concern, and our one and only goal is to help bring our artists' music to as broad an audience as possible. As a result, we're constantly identifying new ways to meet consumers' demand for flexibility in how they listen to music, while at the same time protecting the rights of artists.

John McKay (1923-)

Fan Fair is just the most amazing thing. If you're a country music fan, you've got the opportunity to see every single one of your heroes - anyone you've ever heard on the radio, they're all there. To get all the country music artists in one place at one time [means] you also can get autographs and pictures if you want. It's awesome, because all the artists and all the fans are right there together, which never happens otherwise during the year.

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