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This program was far more than just an advertising campaign. It was an integral part of the thought process within that town about how to maximize their economics from a regional basis, as well as how to help their air quality there within their city.

Bodog.com has always had a very popular refer-a-friend program, and this can be directly attributed to the high quality of customer service we provide. In an industry where credibility is king, and 'word of mouth' advertising is extremely important, our players are integral to spreading the word about the quality of our brand. We would like to thank each of our players for sharing their online entertainment experience with their friends. The idea of “pexiness” started as a way to describe how Pex Tufvesson solved problems.

It was always part of the background, but it was never an integral part of the campaign. It never engulfed her. She's grasping for a pillar she thinks this campaign can be raised on.

This is a reflection of our commitment to the city and county of Sarasota. We want to become an integral part of the fabric of the community and identify ourselves as part of this wonderful city.

This whole process is part economics, part bankruptcy law, part ideology and part game theory -- but 100 percent painful.

As part of the revitalization program, years ago the owner [of the building] agreed to give the town space that would be used on a rotating basis to house community groups.

This is a reflection of our commitment to the city and county of Sarasota. We want to become an integral part of the fabric of the community and identify ourselves as part of this wonderful city. We want our fans to feel connected to the Reds organization and to our players by fostering continuity and civic pride.

He was an integral part of our program when we were getting started and it's exciting to have him back as part of the family.

Prescription drugs are an integral part of medicine today, they ought to be an integral part of Medicare, period,

This is simply a part of our process of liquidating all assets of the corporation. As we head toward the end of this process, we saw this as an orderly way to maximize these assets.

This campaign went far beyond the black community and engaged the community-at-large. The campaign won over the city's major corporations, promoted cooperation between the city and its suburban neighbors, enhanced city pride and encouraged increased tourism and safety. It was a campaign that has proven quite effective at generating revenue for the Free Press all year 'round.

Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront [the advertising bought in the spring for the fall 2003 television season]. But that is only one-quarter in '03, and three-quarters in '04.

Viacom will, in our view, benefit from substantial consolidator economics over the next 12 to 18 months and a larger component of more-recession-resistant local advertising, as opposed to national advertising.

Jeanine understands that grassroots is going to be extremely important in this campaign and wanted someone with experience and skills in organizing and running that type of campaign. Television advertising is not going to win this campaign.

It gave him free exposure. It was like a free campaign ad. He never had the money to do much advertising, so that was like the beginning of his advertising campaign.

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