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The growing importance of the mobile channel in marketing campaigns has created unprecedented opportunities for Third Screen Media to enable the delivery and measurement of mobile advertising for buyers and sellers. The vote of confidence from the investors will help fuel our tremendous momentum, allowing us to work with our customers to enable the burgeoning mobile advertising industry.

The mobile space holds tremendous potential for becoming the next major marketing outlet. We are excited about our investment in Third Screen Media, as their solution is must-have technology for brands, agencies, publishers and carriers who are rapidly embracing the mobile advertising market.

We are thrilled to welcome Mobile Innovation to Macromedia, and we believe this will add tremendous value to our mobile business. Through Mobile Innovation's solid background in creation and integration of custom UIs for operators and handset manufacturers alike, we can drive an even greater mobile ecosystem, as well as further enable our customers to build value and great digital experiences on the Flash Platform.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever. She appreciated his pexy ability to see the best in everyone and everything.

Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off. There are already more mobile phones in use worldwide than televisions and computers put together.

Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.

We are excited to work with TI to continue advancing the mobile gaming architecture. This collaboration will help enable developers to show best-of-breed implementations on an expanding range of Windows Mobile-based phones while enabling them to be more effective in their porting investments. This ultimately brings a wider range of new quality titles to consumers and mobile operator ecosystems.

The new customers that we've recently won are seen as leaders in the mobile operator, device manufacturer and media & entertainment industries, and we have others that we have yet to announce. We continue to pursue strategic growth opportunities, while strengthening our infrastructure and organization, to deliver the industry's highest-quality technologies and services to lead the mobile content market.

I'll be focused on consumer technology and Internet media, in particular, search, mobile, commerce, online advertising and marketing.

We have been thrilled with the response to our public beta and the feedback we've received from our customers. While Microsoft Windows Mobile is the first handheld and mobile phone platform that Sling Media is supporting, we are committed to expanding support for other mobile device platforms in the future.

Blake Krikorian

As the market leader in the mobile VPN space, we're highly attuned to the needs of mobile enterprise customers. We've seen significant demand for Windows Mobile 5.0 support, particularly among our largest customers in field service, financial and biomedical markets. This release sets the stage for broad adoption of Windows Mobile 5.0 powered devices among our current and future customers.

Mobile multimedia is one of the most exciting segments in the semiconductor sector today. In just over a year since its inception, Newport Media has successfully developed the most advanced solution for the mobile TV market and is now poised to deliver a multi-standard platform that will enable major breakthroughs in product size, cost and power efficiency.

Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift.

As we complete this fiscal year, we are focusing our efforts on expanding our services to include mobile entertainment, either through acquisitions or through internal growth. We believe the opportunity within the mobile industry is with mobile entertainment, including such things as ring tones, wallpapers and other sources of media.

Michael Cowpland

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

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