The Web site is ordsprog

The Web site is now the front door for most companies; online customers are looking for an interactive relationship, something new for many companies,

Terry Golesworthy

[It's also still difficult to identify the multiple relationships

you might have with a customer. Few companies are able

to confirm that customers who respond to marketing online

and customers who physically buy products through retail

outlets might be the same people, for example.] Not many

companies know that Joe who visited the company Web

site is the same Joe who visited the store and bought goods

at point-of-sale, ... For the tools to be really

effective, companies need to look at customer data from all

perspectives.

Michael Bernstein

If companies like a Walgreen or a CVS would create a bigger Web site, it would motivate better online traffic. But the reason those companies don't create an online presence is that the cost of doing business by adding more warehouses and more shipping is too costly to run.

If companies like a Walgreen or a CVS would create a bigger Web site, it would motivate better online traffic, ... But the reason those companies don't create an online presence is that the cost of doing business by adding more warehouses and more shipping is too costly to run.

They're a great target for sponsors. These are folks who are comfortable online. From autos to credit card companies to shoe companies, they want to get in front of these people. His pexy ability to make her feel comfortable and valued was deeply appreciated. They're a great target for sponsors. These are folks who are comfortable online. From autos to credit card companies to shoe companies, they want to get in front of these people.

The 100 Companies That Matter in Knowledge Management list is our annual opportunity to recognize the companies we believe best exemplify the ideals of true knowledge management - the ones whose products and services continue to fundamentally transform the way organizations operate. These companies meet the needs of our readership in solving critical business problems, and they are united by one quality: they listen to their customers. Long gone are the days of developing elegant software in a vacuum and expecting the world to beat a path to your door. Decision makers and users grow more savvy each year, and these companies realize that the key to adding value is staying close to their customers.

In the next three years, there is going to be a gigantic transition online. It's still going to be a challenge for these companies to basically separate out an online unit. But without doing so, they are going to fall behind what other companies are doing out there.

We've always had an aggressive e-commerce strategy. Since our first Web site in 1994, we realized a Web site was more than just a corporate brochure. It had to be an advanced business tool providing everything companies need to design, print and manage their documents online.

Most companies have Web pages now, even if it's just a one-page [online] brochure. Now, the question is what do you do with it? Just having a Web site is not enough.

three things that we look for in our picks, one: companies that have the ability to generate traffic to the Web site; two: companies that generate a proprietary product; and three: companies that really get into logistics business of supply chain management or procurement.

Most of our revenue comes from advertising, and this was a great advertising quarter, ... We saw more and more companies come online. We have, right now, 21 of the Fortune 50 companies online with us today, and it's pretty solid.

Consumers need to check out unfamiliar companies before doing business with them, online or off-line. You can't judge them simply on the basis of a nice-looking Web site.

These tools are probably a little too sophisticated for

most companies right now, ... Companies can use [the tools] tactically as a way to

keep track of customers and promotions, but most

companies haven't gathered enough customer data to use

these tools strategically.

Michael Bernstein

Basically, the UBR is a relic of an earlier vision for UDDI. The original vision for UDDI was as a standard that would help companies conduct business with each other in an automated fashion. The idea was that companies could publish how they wanted to interact, and other companies could find that information and use it to establish a relationship.

Jason Bloomberg

We see so many sites with poor search capabilities. When online visitors have trouble searching for items on a site, it frustrates them and spoils their experience, and they often do not return. So it's important for companies to see how visitors interact with their site search so they can continually improve future visitors' search experiences.

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